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High School Football

Fail

The top 5 brands take 97% of clicks, so High School Football is a Fail.

Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$371K/yr204K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
61%top-5 click share · 8 brands · 43 sellers

Flapen Score

High School Football against its category

The dotted line is the Sports & Outdoors average. Past it, High School Football is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High School Football market on Amazon at a glance

Shoppers on Amazon United States searched for High School Football 204K times last year and spent an estimated $371K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $371K a year.

Searches, last 12 months
204K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
3.8%
Market size, estimated
$371Ka year
Peak month
December7.2× the quietest month
Top search term
leather football70K searches a year

02 · Price

A sale here is worth $47.50.

Listings sell for $47.50 on average, from $19.57 to $114.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $47.50 that is $5K to $12K a year per listing.

Average price
$47.50inside the $15 to $100 sweet spot
Price range
$19.57–$114.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #73 within Sports Equipment. It carries 3,708 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#73in Sports Equipment
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
3,708per listing
Listings tracked
21

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top High School Football products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

2%

  • Brand 175%
  • Brand 210%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

High School Football search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 7.2×

Search terms

Top High School Football search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leather football70K/yr
  • high school football42K/yr
  • gst football19K/yr
  • high school football official size12K/yr
  • gst7K/yr
  • football leather11K/yr
  • leather football official size8K/yr
  • football high school size6K/yr
  • high school size football4K/yr
  • highschool football5K/yr

Reviews and returns

What reviews say buyers love and hate about High School Football

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Value For Money”
2.1%of orders come back
“Over $100 product unusable”
A buyer, on “Value For Money”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common High School Football questions

Answered from the same tracked data.