Hest
FailThe top 5 brands take 100% of clicks, so Hest is a Fail.
- Flapen Score
- 32 / 100Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 4732
- Market size
- $115K/yr49K searches / yr
- 90-day growth
- +84.4%search demand this quarter
- Competition
- 93%top-5 click share · 3 brands · 7 sellers
Flapen Score
Hest against its category
The dotted line is the Sports & Outdoors average. Past it, Hest is stronger. Inside it, weaker.
Market
The Hest market on Amazon at a glance
Shoppers on Amazon United States searched for Hest 49K times last year and spent an estimated $115K. All 3 brands take every click. Demand peaks in May. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +84.4%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $115Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- hest mattress16K searches a year
02 · Price
A sale here is worth $235.18.
Listings sell for $235.18 on average, from $54.63 to $579.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $235.18 that is $0 to $24K a year per listing.
- Average price
- $235.18above the $15 to $100 sweet spot
- Price range
- $54.63–$579.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$24K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #48 within Sleeping Bags & Camp Bedding. It carries 707 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 25.6%
- Average rank
- #48in Sleeping Bags & Camp Bedding
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 707per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Hest products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HEST Foamy Wide - Portable Camping Mattress Enhanced Memory Foam Wide Single Mattress 78 L x 30 W
- Price
- $342.69
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 3y ago

HEST Foamy Short - Portable Camping Mattress Enhanced Memory Foam Short Single Mattress 64 L X 25 W
- Price
- $252.35
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago

CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Sleeping Mat for Adults Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
- Price
- $58.27
- Rating
- 4.5/5
- Reviews
- 1,952
- Age
- 3y ago
![GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]](https://m.media-amazon.com/images/I/51vSxYhU+sL.jpg)
GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]
- Price
- $67.68
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago

HEST Foamy - Portable Camping Mattress Enhanced Memory Foam Single Mattress 78 L x 25 W
- Price
- $291.42
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 3y ago
Trending
estimated 90-day click momentum
CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Sleeping Mat for Adults Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
- Price
- $58.27
- Rating
- 4.5/5
- Reviews
- 1,952
- Age
- 3y ago

HEST Foamy Short - Portable Camping Mattress Enhanced Memory Foam Short Single Mattress 64 L X 25 W
- Price
- $252.35
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago
![GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]](https://m.media-amazon.com/images/I/51vSxYhU+sL.jpg)
GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]
- Price
- $67.68
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago

HEST Dually Wide - Portable Camping Mattress Enhanced Memory Foam Wide Double Mattress Sleeps Two 72 L x 60 W
- Price
- $579.21
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 3y ago

HEST Foamy Wide - Portable Camping Mattress Enhanced Memory Foam Wide Single Mattress 78 L x 30 W
- Price
- $342.69
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 3y ago
Newest
by launch date
CYMULA 3 Inch Memory Foam Camping Pad Camping Essentials Roll Up Floor Mat for Car Camping Cot Tent Truck Travel and Guest Use Non-Slip Waterproof Bottom Removable Cover
- Price
- $54.63
- Rating
- 4.5/5
- Reviews
- 838
- Age
- 1y ago

HEST Foamy Short - Portable Camping Mattress Enhanced Memory Foam Short Single Mattress 64 L X 25 W
- Price
- $252.35
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 2y ago
![GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]](https://m.media-amazon.com/images/I/51vSxYhU+sL.jpg)
GAIALOOP 3 Inch Memory Foam Camping Mattress Dual Layer Thick Sleeping Camp Pad for Car Tent Cot Roll-Up Portable Glamping Floor Bed for Guests Sleepover[Cot: 72 * 24 * 3]
- Price
- $67.68
- Rating
- 4.4/5
- Reviews
- 1,782
- Age
- 3y ago

CYMULA CertiPUR-US Memory Foam Camping Mattress Pad Portable Foam Sleeping Pad for Camping Roll up Sleeping Mat for Adults Floor Mattress Guest Floor Bed for Sleepover Car Tent SUV Cot Mattress
- Price
- $58.27
- Rating
- 4.5/5
- Reviews
- 1,952
- Age
- 3y ago

HEST Foamy Wide - Portable Camping Mattress Enhanced Memory Foam Wide Single Mattress 78 L x 30 W
- Price
- $342.69
- Rating
- 4.5/5
- Reviews
- 117
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- HEST81%
- CYMULA11%
- Gaialoop8%
- Open — no brand owns it (0%)
Demand
Hest search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Search terms
Top Hest search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hest mattress16K/yr
- hest sleeping pad12K/yr
- hest foam sleeping pad4K/yr
- hest foamy4K/yr
- hest camping mattress5K/yr
- hest mattress camping4K/yr
- hest sleep system2K/yr
Reviews and returns
What reviews say buyers love and hate about Hest
We read the reviews and the return reasons for every product selling here.
“This mattress is a big no, cheap piece of foam, not comfortable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hest questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









