Is Hest profitable to sell on Amazon United States?

Flapen scores Hest 32 out of 100 on Amazon United States, a Fail. Shoppers spend $115K a year across 7 tracked products. Search demand grew +84.4% in the last 90 days.

How competitive is the Hest niche on Amazon United States?

3 brands and 7 sellers compete in Hest on Amazon United States. The top 5 Hest products take 93% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Hest?

Hest buyers on Amazon United States complain most about Comfort-Overall, Size-Overall, and Thickness. An estimated 4.8% of orders come back.

When does demand for Hest peak?

Search demand for Hest on Amazon United States peaks in May, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Hest niche?

Hest sells for $235.18 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $54.63 to $579.21. The average product has 707 reviews, the count a new listing must catch up to.

Hest

Fail

The top 5 brands take 100% of clicks, so Hest is a Fail.

Filters Low Review Barrier High Price

Flapen Score: 32
32 / 100Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size: $115K/yr49K searches / yr
90-day growth: +84.4%search demand this quarter
Competition: 93%top-5 click share · 3 brands · 7 sellers

Flapen Score

Hest against its category

The dotted line is the Sports & Outdoors average. Past it, Hest is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Hest market on Amazon at a glance

Shoppers on Amazon United States searched for Hest 49K times last year and spent an estimated $115K. All 3 brands take every click. Demand peaks in May. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +84.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months: 49K
Growth, 90 days vs prior 90: +84.4%
Conversion, latest week: 1.0%
Market size, estimated: $115Ka year
Peak month: May1.7× the quietest month
Top search term: hest mattress16K searches a year

02 · Price

A sale here is worth $235.18.

Listings sell for $235.18 on average, from $54.63 to $579.21. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $235.18 that is $0 to $24K a year per listing.

Average price: $235.18above the $15 to $100 sweet spot
Price range: $54.63–$579.21
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: $0–$24K
Returns: 4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #48 within Sleeping Bags & Camp Bedding. It carries 707 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 25.6%
Average rank: #48in Sleeping Bags & Camp Bedding
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 707per listing
Listings tracked: 7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Hest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Brand 181%
Brand 211%
Brand 38%
Open — no brand owns it (0%)

Demand

Hest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Hest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

hest mattress16K/yr +63.3%0.6% conv.
hest sleeping pad12K/yr +83.7%0.5% conv.
hest foam sleeping pad4K/yr +259.9%1.1% conv.
hest foamy4K/yr +149.9%1.2% conv.
hest camping mattress5K/yr +73.3%0.5% conv.
hest mattress camping4K/yr +50.0%0.6% conv.
hest sleep system2K/yr +26.0%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about Hest

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Comfort-Overall”

14%of negative reviews mention “Comfort-Overall”

4.8%of orders come back

“This mattress is a big no, cheap piece of foam, not comfortable”

A buyer, on “Comfort-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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FAQ

Common Hest questions

Answered from the same tracked data.

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