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Helmet Light

Maybe

Products sell for $63.24 on average, inside the sweet spot. But demand is soft, at -21.9% this quarter, so Helmet Light is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 8,101 Sports & Outdoors niches · +3 vs the category median of 47
Market size
$415K/yr317K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
47%top-5 click share · 19 brands · 73 sellers

Flapen Score

Helmet Light against its category

The dotted line is the Sports & Outdoors average. Past it, Helmet Light is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helmet Light market on Amazon at a glance

Shoppers on Amazon United States searched for Helmet Light 317K times last year and spent an estimated $415K. The top 5 brands take 76% of clicks. Demand peaks in Aug–Sep. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $415K a year.

Searches, last 12 months
317K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
2.1%
Market size, estimated
$415Ka year
Peak month
September28.1× the quietest month
Top search term
helmet light127K searches a year

02 · Price

A sale here is worth $63.24.

Listings sell for $63.24 on average, from $6.11 to $158.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $63.24 that is $6K to $16K a year per listing.

Average price
$63.24inside the $15 to $100 sweet spot
Price range
$6.11–$158.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #503 within Lights & Lanterns. It carries 2,487 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
5.5%
Average rank
#503in Lights & Lanterns
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,487per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Helmet Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

73

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

21%

  • Brand 146%
  • Brand 218%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Helmet Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 28.1×

Search terms

Top Helmet Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helmet light127K/yr
  • firefighter helmet light65K/yr
  • fire helmet light40K/yr
  • helmet flashlight23K/yr
  • streamlight helmet light18K/yr
  • studson hard hat light7K/yr
  • streamlight vantage6K/yr
  • helmet light firefighting7K/yr
  • firefighter helmet flashlight6K/yr
  • fire helmet flashlight6K/yr

Reviews and returns

What reviews say buyers love and hate about Helmet Light

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Charging”
1.6%of orders come back
“Will Not Charge”
A buyer, on “Charging”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Helmet Light questions

Answered from the same tracked data.