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Helmet for Kids 8-14

Fail

The top 5 products take 80% of clicks, so Helmet for Kids 8-14 is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$907K/yr1.4M searches / yr
90-day growth
+35.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 20 sellers

Flapen Score

Helmet for Kids 8-14 against its category

The dotted line is the Sports & Outdoors average. Past it, Helmet for Kids 8-14 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helmet for Kids 8-14 market on Amazon at a glance

Shoppers on Amazon United States searched for Helmet for Kids 8-14 1.4M times last year and spent an estimated $907K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $907K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
2.5%
Market size, estimated
$907Ka year
Peak month
December5.4× the quietest month
Top search term
helmet for kids 8-14367K searches a year

02 · Price

A sale here is worth $25.89.

Listings sell for $25.89 on average, from $20.57 to $33.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $25.89 that is $26K to $32K a year per listing.

Average price
$25.89inside the $15 to $100 sweet spot
Price range
$20.57–$33.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$32K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Kids' Bikes & Accessories. It carries 5,368 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Kids' Bikes & Accessories
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
5,368per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Helmet for Kids 8-14 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 155%
  • Brand 214%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Helmet for Kids 8-14 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.4×

Search terms

Top Helmet for Kids 8-14 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helmet for kids 8-14367K/yr
  • bike helmets for kids 8-14185K/yr
  • kids helmets ages 8-14124K/yr
  • youth bike helmet73K/yr
  • boys bike helmet71K/yr
  • kids bike helmets ages 8-1458K/yr
  • youth helmet59K/yr
  • girls helmet 8-1250K/yr
  • helmets for kids 8-1441K/yr
  • kids helmet and pads set52K/yr

Reviews and returns

What reviews say buyers love and hate about Helmet for Kids 8-14

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
51%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Does Not Fit 7yr Old”
A buyer, on “Size-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Helmet for Kids 8-14 questions

Answered from the same tracked data.