Hello Kitty Straw Topper
FailPrices span $4.05–$15.06, mostly outside the sweet spot, so Hello Kitty Straw Topper is a Fail.
- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $38K/yr210K searches / yr
- 90-day growth
- -25.4%search demand this quarter
- Competition
- 58%top-5 click share · 14 brands · 16 sellers
Flapen Score
Hello Kitty Straw Topper against its category
The dotted line is the Sports & Outdoors average. Past it, Hello Kitty Straw Topper is stronger. Inside it, weaker.
Market
The Hello Kitty Straw Topper market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Straw Topper 210K times last year and spent an estimated $38K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Aug–Sep–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -25.4%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $38Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- hello kitty straw topper55K searches a year
02 · Price
A sale here is worth $8.76.
Listings sell for $8.76 on average, from $4.05 to $15.06. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $8.76 that is $876 to $2K a year per listing.
- Average price
- $8.76under the $15 to $100 sweet spot
- Price range
- $4.05–$15.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $876–$2K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #931 within Sports Water Bottle Accessories. It carries 436 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #931in Sports Water Bottle Accessories
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 436per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Hello Kitty Straw Topper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
16
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
28%
- Brand 122%
- Brand 218%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Hello Kitty Straw Topper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Hello Kitty Straw Topper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hello kitty straw topper55K/yr
- hello kitty stanley cup accessories41K/yr
- hello kitty straw cover16K/yr
- stanley straw cover hello kitty10K/yr
- stanley cup accessories hello kitty11K/yr
- kuromi straw topper7K/yr
- sanrio straw topper7K/yr
- hello kitty stanley straw topper7K/yr
- straw toppers hello kitty10K/yr
- stanley cup straw cover hello kitty5K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Straw Topper
We read the reviews and the return reasons for every product selling here.
“Shorty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Straw Topper questions
Answered from the same tracked data.