Hello Kitty Cup
FailThe top 5 brands take 94% of clicks, so Hello Kitty Cup is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $399K/yr1.1M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 39%top-5 click share · 10 brands · 36 sellers
Flapen Score
Hello Kitty Cup against its category
The dotted line is the Sports & Outdoors average. Past it, Hello Kitty Cup is stronger. Inside it, weaker.
Market
The Hello Kitty Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Cup 1.1M times last year and spent an estimated $399K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $399Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- hello kitty water bottle326K searches a year
02 · Price
A sale here is worth $20.53.
Listings sell for $20.53 on average, from $8.12 to $39.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $20.53 that is $5K to $10K a year per listing.
- Average price
- $20.53inside the $15 to $100 sweet spot
- Price range
- $8.12–$39.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #747 within Sports Water Bottles. It carries 2,678 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 12.6%
- Average rank
- #747in Sports Water Bottles
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 2,678per listing
- Listings tracked
- 49
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Hello Kitty Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
36
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
39%
Top 20: 75%
Open market
4%
- Brand 139%
- Brand 228%
- Brand 314%
- Brand 47%
- Brand 56%
- Brand 62%
- Open — no brand owns it (4 brands, 4%)
Demand
Hello Kitty Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Hello Kitty Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hello kitty water bottle326K/yr
- hello kitty cup277K/yr
- hello kitty tumbler157K/yr
- hello kitty cups75K/yr
- silver buffalo hello kitty36K/yr
- hello kitty tumbler with straw32K/yr
- hello kitty thermos24K/yr
- hello kitty bottle18K/yr
- hello kitty glass cup27K/yr
- water bottle hello kitty14K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Cup
We read the reviews and the return reasons for every product selling here.
“Doesn't last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Cup questions
Answered from the same tracked data.









