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Helle Knives

Fail

The top 5 brands take 100% of clicks, so Helle Knives is a Fail.

Flapen Score
36
36 / 100
Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 47
Market size
$19K/yr57K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
33%top-5 click share · 4 brands · 10 sellers

Flapen Score

Helle Knives against its category

The dotted line is the Sports & Outdoors average. Past it, Helle Knives is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Helle Knives market on Amazon at a glance

Shoppers on Amazon United States searched for Helle Knives 57K times last year and spent an estimated $19K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
0.2%
Market size, estimated
$19Ka year
Peak month
December1.8× the quietest month
Top search term
helle knives32K searches a year

02 · Price

A sale here is worth $165.11.

Listings sell for $165.11 on average, from $20.01 to $288.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $165.11 that is $0 to $17K a year per listing.

Average price
$165.11above the $15 to $100 sweet spot
Price range
$20.01–$288.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$17K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,646 within Knives & Tools. It carries 56 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
4.1%
Average rank
#1,646in Knives & Tools
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
40

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Helle Knives products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

33%

Top 20: 80%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%
  • Brand 40%

Demand

Helle Knives search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Helle Knives search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • helle knives32K/yr
  • helle17K/yr
  • helle knife7K/yr

Reviews and returns

What reviews say buyers love and hate about Helle Knives

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
3.0%of orders come back
“The knife doesn't really fit into the sheath”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Helle Knives questions

Answered from the same tracked data.