- Flapen Score
- 36 / 100Ranks 6,827 of 8,101 Sports & Outdoors niches · −11 vs the category median of 4736
- Market size
- $19K/yr57K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 33%top-5 click share · 4 brands · 10 sellers
Flapen Score
Helle Knives against its category
The dotted line is the Sports & Outdoors average. Past it, Helle Knives is stronger. Inside it, weaker.
Market
The Helle Knives market on Amazon at a glance
Shoppers on Amazon United States searched for Helle Knives 57K times last year and spent an estimated $19K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $19Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- helle knives32K searches a year
02 · Price
A sale here is worth $165.11.
Listings sell for $165.11 on average, from $20.01 to $288.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $165.11 that is $0 to $17K a year per listing.
- Average price
- $165.11above the $15 to $100 sweet spot
- Price range
- $20.01–$288.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$17K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,646 within Knives & Tools. It carries 56 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 90%
- Out of stock, average day
- 4.1%
- Average rank
- #1,646in Knives & Tools
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 56per listing
- Listings tracked
- 40
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Helle Knives products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HELLE Knives - Speider - Fixed Blade Knife - Birch Wood Handle - Stick Tang - Camping Fishing Hunting - Stainless Steel - Leather Sheath - Made in Norway
- Price
- $84.17
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 15y ago

HELLE Knives Nord - Heavy-Duty Full-Tang Bushcraft Knife for Wilderness Survival Chopping & Game Processing (5.79 14C28N Steel Blade)
- Price
- $256.89
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 4y ago

HELLE Knives - Viking - Traditional Fixed Blade Knife - 4.33 Triple Laminated Carbon Steel Blade with Curly Birch Handle and Leather Sheath - Made in Norway
- Price
- $148.35
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 15y ago

HELLE Knives Nord Sleipner- Heavy-Duty Full-Tang Bushcraft Knife for Wilderness Survival Chopping & Game Processing (5.79 Sleipner Steel Blade)
- Price
- $288.80
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 2y ago

HELLE Knives - Nipa - Mid-Size Folding Knife - 2.72 Stainless Steel Blade with Hand-Sanded Curly Birch Handle - EDC Pocket Knife with Clip - Made in Norway
- Price
- $199.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 3y ago
Trending
estimated 90-day click momentum
HELLE Knives Nord Sleipner- Heavy-Duty Full-Tang Bushcraft Knife for Wilderness Survival Chopping & Game Processing (5.79 Sleipner Steel Blade)
- Price
- $288.80
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 2y ago

HELLE Knives - Gaupe - Stainless Steel Outdoor Camping Knife Stick Tang Fixed Blade with Sheath Curly Birch Handle Made in Norway
- Price
- $138.13
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 3y ago

HELLE Knives - GT - Stainless Steel Outdoor Adventure Camping Knife with Sheath Stick Tang Fixed Blade Curly Birch Handle Made in Norway
- Price
- $175.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

HELLE Knives - Eggen Stainless Steel - Outdoor Camping Knife Stick Tang Fixed Blade with Sheath Curly Birch Handle Made in Norway
- Price
- $130.21
- Rating
- 4.6/5
- Reviews
- 206
- Age
- 3y ago

HELLE Knives Mndra Les Stroud - Compact Survival Knife for Neck/Belt Carry Small Game Processing & Bushcraft (2.72 Triple Laminated Steel)
- Price
- $206.37
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago
Newest
by launch date
HELLE Knives Nordlys - Lightweight Full-Tang Outdoor Knife for Hiking Camping & Everyday Bushcraft Tasks (4.80 14C28N Steel Blade)
- Price
- $240.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

HELLE Knives Mndra Les Stroud - Compact Survival Knife for Neck/Belt Carry Small Game Processing & Bushcraft (2.72 Triple Laminated Steel)
- Price
- $206.37
- Rating
- 4.5/5
- Reviews
- 5
- Age
- 1y ago

HELLE Knives - GT - Stainless Steel Outdoor Adventure Camping Knife with Sheath Stick Tang Fixed Blade Curly Birch Handle Made in Norway
- Price
- $175.61
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

HELLE Knives - Fjellkniven - Outdoor Adventure Camping Knife Stick Tang Stainless Steel Fixed Blade with Sheath Curly Birch Handle Made in Norway
- Price
- $140.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

HELLE Knives Nord Sleipner- Heavy-Duty Full-Tang Bushcraft Knife for Wilderness Survival Chopping & Game Processing (5.79 Sleipner Steel Blade)
- Price
- $288.80
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
4 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 80%
Open market
0%
- HELLE97%
- Helle Comfort2%
- Ahti1%
- Brimshiner0%
Demand
Helle Knives search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Helle Knives search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- helle knives32K/yr
- helle17K/yr
- helle knife7K/yr
Reviews and returns
What reviews say buyers love and hate about Helle Knives
We read the reviews and the return reasons for every product selling here.
“The knife doesn't really fit into the sheath”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Helle Knives questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









