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Heavy Mug

Fail

Demand is soft, at -25.7% this quarter, so Heavy Mug is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$357K/yr345K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
83%top-5 click share · 8 brands · 11 sellers

Flapen Score

Heavy Mug against its category

The dotted line is the Sports & Outdoors average. Past it, Heavy Mug is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heavy Mug market on Amazon at a glance

Shoppers on Amazon United States searched for Heavy Mug 345K times last year and spent an estimated $357K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Jun–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
1.0%
Market size, estimated
$357Ka year
Peak month
December3.0× the quietest month
Top search term
heavy mug129K searches a year

02 · Price

A sale here is worth $101.37.

Listings sell for $101.37 on average, from $35.26 to $153.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $101.37 that is $10K to $25K a year per listing.

Average price
$101.37above the $15 to $100 sweet spot
Price range
$35.26–$153.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #745 within Weights & Accessories. It carries 56 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
15.1%
Average rank
#745in Weights & Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
56per listing
Listings tracked
12

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Heavy Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • Brand 152%
  • Brand 215%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Heavy Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Heavy Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heavy mug129K/yr
  • weighted mug37K/yr
  • heavy cup22K/yr
  • heavy mug 44lb15K/yr
  • weighted cup11K/yr
  • worlds heaviest mug13K/yr
  • 22lb mug14K/yr
  • 22lb heavy mug9K/yr
  • heavy coffee mug13K/yr
  • 22 pound mug10K/yr

Reviews and returns

What reviews say buyers love and hate about Heavy Mug

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Weight Heavy”
2.5%of orders come back
“feels much heavier than 22lb”
A buyer, on “Weight Heavy”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Heavy Mug questions

Answered from the same tracked data.