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Heated Sleeping Bag

Fail

Demand is soft, at -58.2% this quarter, so Heated Sleeping Bag is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$55K/yr127K searches / yr
90-day growth
-58.2%search demand this quarter
Competition
50%top-5 click share · 17 brands · 20 sellers

Flapen Score

Heated Sleeping Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Heated Sleeping Bag is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heated Sleeping Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Heated Sleeping Bag 127K times last year and spent an estimated $55K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-58.2%
Conversion, latest week
0.7%
Market size, estimated
$55Ka year
Peak month
October10.1× the quietest month
Top search term
heated sleeping bag101K searches a year

02 · Price

A sale here is worth $65.96.

Listings sell for $65.96 on average, from $24.08 to $163.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $65.96 that is $0 to $7K a year per listing.

Average price
$65.96inside the $15 to $100 sweet spot
Price range
$24.08–$163.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #359 within Sleeping Bags & Camp Bedding. It carries 920 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
23.8%
Average rank
#359in Sleeping Bags & Camp Bedding
Average rating
3.97 starsAmazon United States average 4.42 stars
Average reviews
920per listing
Listings tracked
30

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
44 months

Products

Top Heated Sleeping Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

20

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

19%

  • Brand 150%
  • Brand 215%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Heated Sleeping Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Heated Sleeping Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heated sleeping bag101K/yr
  • electric sleeping bag12K/yr
  • heated sleeping bags for adults7K/yr
  • heating sleeping bag4K/yr
  • electric sleeping bags for adults4K/yr

Reviews and returns

What reviews say buyers love and hate about Heated Sleeping Bag

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
16%of negative reviews mention “Heating”
4.3%of orders come back
“Not much heat”
A buyer, on “Heating”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heated Sleeping Bag questions

Answered from the same tracked data.