Heart Rate Monitor Chest Strap

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

5.2%

Market size, estimated

$5.2Ma year

Peak month

July1.4× the quietest month

Top search term

polar h10193K searches a year

Listings sell for $82.41 on average, from $12.36 to $167.90. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $82.41 that is $247K to $330K a year per listing.

Average price

$82.41inside the $15 to $100 sweet spot

Price range

$12.36–$167.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$247K–$330K

Returns

4.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #212 within Fitness Technology. It carries 15,052 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

23.1%

Average rank

#212in Fitness Technology

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

15,052per listing

Listings tracked

13

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months