Heart Rate Monitor

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17.9M a year.

Searches, last 12 months

3.4M

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

4.9%

Market size, estimated

$17.9Ma year

Peak month

May1.7× the quietest month

Top search term

heart rate monitor991K searches a year

Listings sell for $108.72 on average, from $73.89 to $167.90. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 25,000 to 30,000 of them. At $108.72 that is $2.7M to $3.3M a year per listing.

Average price

$108.72above the $15 to $100 sweet spot

Price range

$73.89–$167.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

25,000–30,000

Revenue per listing a year

$2.7M–$3.3M

Returns

4.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #101 within Fitness Technology. It carries 19,731 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

21.1%

Average rank

#101in Fitness Technology

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

19,731per listing

Listings tracked

6

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months