Hartford Whalers
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.46avg listing price — sweet spot $15–$100
Price range
Great$13.24–$64.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good724.79avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Good+26.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$50K$50K/yr · 95K searches
Is hartford whalers profitable on Amazon?
According to Flapen's Amazon United States niche tracking, hartford whalers is a $50K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
hartford whalers market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #21,966
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 14%
- Out of stock
- 21.6%
- Avg brand age
- 44 months
- Avg seller age
- 171 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
25
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
8%
- AMERICAN NEEDLE71%
- Bulletin8%
- Wicked Zebra4%
- 473%
- Generic3%
- The Village T Shirt Shop3%
- Open — no brand owns it (7 brands, 8%)
hartford whalers demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.1×
Top hartford whalers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- hartford whalers33K/yr
- hartford whalers hat20K/yr
- hartford whalers shirt11K/yr
- whalers hat7K/yr
- hartford whalers jersey8K/yr
- hartford whalers t shirt5K/yr
- whalers5K/yr
- hartford whalers hoodie5K/yr
Top hartford whalers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat Vintage Hartford Whalers Kelly Green (40742A-HAW)
AMERICAN NEEDLE$31.664.7★2,427 rev
AMERICAN NEEDLE Unisex Hartford Whalers Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-HAW-BLK)
AMERICAN NEEDLE$27.544.4★49 rev
AMERICAN NEEDLE Hartford Whalers Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742B-HAW-NAVY)
AMERICAN NEEDLE$26.874.7★2,427 rev
AMERICAN NEEDLE Hartford Whalers Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Green (EM004A-HAW-IVKE)
AMERICAN NEEDLE$26.794.7★114 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Hartford Whalers Adjustable Snapback Baseball Hat Sinclair Collection Deep Royal/Ivory/Kelly (21001A-HAW-DRIK)
AMERICAN NEEDLE$31.454.7★218 rev
Newest
by launch date
New Era NHL Mens Team Logo Retro Cuffed Knit Pom Hat (Hartford Whalers)
New Era$29.2525 rev
AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Hartford Whalers (Navy/Stone))
AMERICAN NEEDLE$33.8053 rev
AMERICAN NEEDLE NHL Hartford Whalers Hockey Team New Raglan Adjustable Baseball Hat Navy (36672B-HAW-NVY)
AMERICAN NEEDLE$28.55143 rev
AMERICAN NEEDLE Unisex Hartford Whalers Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-HAW-BLK)
AMERICAN NEEDLE$27.5449 rev
Whalers Hockey Jersey Sewn Any Name Number
Generic$62.313 rev
Trending
90-day click momentum
Bulletin Hartford Whalers NHL The Natural T-Shirt - XX-Large
Bulletin$32.044.2★
Bulletin Hartford Whalers NHL Vintage Distressed Logo Heathered T-Shirt - Green - X-Large
Bulletin$32.004.0★
Bulletin Hartford Whalers NHL The Natural T-Shirt - Small
Bulletin$34.694.2★
Whalers Hockey Jersey Sewn Any Name Number
Generic$64.264.6★
Bulletin Hartford Whalers NHL The Natural T-Shirt - Large
Bulletin$31.884.2★
What reviews say buyers love and hate about hartford whalers
What buyers praise and complain about, mined from review topics.What buyers love
“The hat is well made”
“Fits well”
“comfortable”
“Comfortable and good ventilation”
“Great gift from my wife”
“Just what I asked for”
“Great construction, great design, and my favorite aspect is that they are a little bigger than most snap backs”
“this one has held up so well”
“Breathes well and no salty sweat marks”
“lightweight”
What buyers complain about
“Its a cheap two dollar hat”
“Runs small”
“Cheap Printing Coming Off Immediately- Dont Buy”
“color was darker than expected”
Top return reasons
Common hartford whalers questions
- Is hartford whalers profitable to sell on Amazon United States?
- The niche generates $50K/yr across 28 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +26.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the hartford whalers niche?
- 13 brands and 25 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in hartford whalers?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Print Quality. The return rate is 2.8%.
- When does demand for hartford whalers peak?
- Demand peaks in Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the hartford whalers niche?
- Listings span $13.24–$64.26; the average listing price is $31.46 (sweet spot $15–$100). The average incumbent carries 725 reviews — the moat a new listing must climb.