Hartford Whalers
FailShoppers spend an estimated $50K a year here, so Hartford Whalers is a Fail.
- Flapen Score
- 47 / 100Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median47
- Market size
- $50K/yr95K searches / yr
- 90-day growth
- +26.0%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 25 sellers
Flapen Score
Hartford Whalers against its category
The dotted line is the Sports & Outdoors average. Past it, Hartford Whalers is stronger. Inside it, weaker.
Market
The Hartford Whalers market on Amazon at a glance
Shoppers on Amazon United States searched for Hartford Whalers 95K times last year and spent an estimated $50K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- +26.0%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $50Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- hartford whalers33K searches a year
02 · Price
A sale here is worth $31.46.
Listings sell for $31.46 on average, from $13.24 to $64.26. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.46 that is $0 to $3K a year per listing.
- Average price
- $31.46inside the $15 to $100 sweet spot
- Price range
- $13.24–$64.26
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #21,966 within Clothing Accessories. It carries 725 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 61%
- Out of stock, average day
- 21.6%
- Average rank
- #21,966in Clothing Accessories
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 725per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Hartford Whalers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AMERICAN NEEDLE Blue Line Officially Licensed NHL Team Dad Hat Vintage Hartford Whalers Kelly Green (40742A-HAW)
- Price
- $31.66
- Rating
- 4.7/5
- Reviews
- 2,427
- Age
- 9y ago

AMERICAN NEEDLE Unisex Hartford Whalers Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-HAW-BLK)
- Price
- $27.54
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

AMERICAN NEEDLE Hartford Whalers Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742B-HAW-NAVY)
- Price
- $26.87
- Rating
- 4.7/5
- Reviews
- 2,427
- Age
- 6y ago

AMERICAN NEEDLE Hartford Whalers Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Green (EM004A-HAW-IVKE)
- Price
- $26.79
- Rating
- 4.7/5
- Reviews
- 114
- Age
- 2y ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Hartford Whalers Adjustable Snapback Baseball Hat Sinclair Collection Deep Royal/Ivory/Kelly (21001A-HAW-DRIK)
- Price
- $31.45
- Rating
- 4.7/5
- Reviews
- 218
- Age
- 4y ago
Trending
estimated 90-day click momentum
Bulletin Hartford Whalers NHL The Natural T-Shirt - XX-Large
- Price
- $32.04
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2y ago

Bulletin Hartford Whalers NHL Vintage Distressed Logo Heathered T-Shirt - Green - X-Large
- Price
- $32.00
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 2y ago

Bulletin Hartford Whalers NHL The Natural T-Shirt - Small
- Price
- $34.69
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2y ago

Whalers Hockey Jersey Sewn Any Name Number
- Price
- $64.26
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Bulletin Hartford Whalers NHL The Natural T-Shirt - Large
- Price
- $31.88
- Rating
- 4.2/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
New Era NHL Mens Team Logo Retro Cuffed Knit Pom Hat (Hartford Whalers)
- Price
- $29.25
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 8mo ago

AMERICAN NEEDLE Officially Licensed NHL Hockey Orville Team Hat Distressed Dad Cap Adjustable Authentic New (Hartford Whalers (Navy/Stone))
- Price
- $33.80
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 8mo ago

AMERICAN NEEDLE NHL Hartford Whalers Hockey Team New Raglan Adjustable Baseball Hat Navy (36672B-HAW-NVY)
- Price
- $28.55
- Rating
- 4.6/5
- Reviews
- 143
- Age
- 8mo ago

AMERICAN NEEDLE Unisex Hartford Whalers Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (EM009A-HAW-BLK)
- Price
- $27.54
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago

Whalers Hockey Jersey Sewn Any Name Number
- Price
- $62.31
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
25
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 92%
Open market
8%
- AMERICAN NEEDLE71%
- Bulletin8%
- Wicked Zebra4%
- 473%
- Generic3%
- The Village T Shirt Shop3%
- Open — no brand owns it (7 brands, 8%)
Demand
Hartford Whalers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.1×
Search terms
Top Hartford Whalers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hartford whalers33K/yr
- hartford whalers hat20K/yr
- hartford whalers shirt11K/yr
- whalers hat7K/yr
- hartford whalers jersey8K/yr
- hartford whalers t shirt5K/yr
- whalers5K/yr
- hartford whalers hoodie5K/yr
Reviews and returns
What reviews say buyers love and hate about Hartford Whalers
We read the reviews and the return reasons for every product selling here.
“Its a cheap two dollar hat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hartford Whalers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









