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Happy Gilmore Costume Kids

Fail

An estimated 17.8% of orders come back, so Happy Gilmore Costume Kids is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$60K/yr101K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
64%top-5 click share · 9 brands · 10 sellers

Flapen Score

Happy Gilmore Costume Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Happy Gilmore Costume Kids is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Gilmore Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Happy Gilmore Costume Kids 101K times last year and spent an estimated $60K. The top 5 brands take 82% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
1.8%
Market size, estimated
$60Ka year
Top search term
happy gilmore jersey kids13K searches a year

02 · Price

A sale here is worth $32.37.

Listings sell for $32.37 on average, from $26.20 to $36.10. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.37 that is $0 to $3K a year per listing.

Average price
$32.37inside the $15 to $100 sweet spot
Price range
$26.20–$36.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #3,798 within Jerseys. It carries 50 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#3,798in Jerseys
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
50per listing
Listings tracked
15

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Happy Gilmore Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

10

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Brand 144%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 11%)

Demand

Happy Gilmore Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 183.8× · 10 of 12 months tracked

Search terms

Top Happy Gilmore Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy gilmore jersey kids13K/yr
  • happy gilmore jersey youth17K/yr
  • kids happy gilmore jersey9K/yr
  • happy gilmore youth jersey6K/yr
  • youth happy gilmore jersey11K/yr
  • happy gilmore costume kids24K/yr
  • happy gilmore kids costume4K/yr
  • happy gilmore kids jersey4K/yr
  • kids happy gilmore costume7K/yr
  • happy gilmore costume youth6K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Gilmore Costume Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
19%of negative reviews mention “Size-Overall”
17.8%of orders come back
“even though it's too large for him now”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Happy Gilmore Costume Kids questions

Answered from the same tracked data.