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Handlebar Tape

Pass

Handlebar Tape scores 66 out of 100, a Pass. Shoppers spend an estimated $683K a year here, search demand grew +52.9% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
66
66 / 100
Top 3% of 8,101 Sports & Outdoors niches · +19 vs the category median of 47
Market size
$683K/yr743K searches / yr
90-day growth
+52.9%search demand this quarter
Competition
41%top-5 click share · 20 brands · 69 sellers

Flapen Score

Handlebar Tape against its category

The dotted line is the Sports & Outdoors average. Past it, Handlebar Tape is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Handlebar Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Handlebar Tape 743K times last year and spent an estimated $683K. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.

Searches, last 12 months
743K
Growth, 90 days vs prior 90
+52.9%
Conversion, latest week
4.5%
Market size, estimated
$683Ka year
Peak month
July2.3× the quietest month
Top search term
handlebar tape186K searches a year

02 · Price

A sale here is worth $20.39.

Listings sell for $20.39 on average, from $6.16 to $51.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $20.39 that is $10K to $15K a year per listing.

Average price
$20.39inside the $15 to $100 sweet spot
Price range
$6.16–$51.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Parts & Components. It carries 1,498 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Parts & Components
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,498per listing
Listings tracked
40

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Handlebar Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

69

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

22%

  • Brand 123%
  • Brand 217%
  • Brand 313%
  • Brand 413%
  • Brand 58%
  • Brand 63%

Demand

Handlebar Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×

Search terms

Top Handlebar Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • handlebar tape186K/yr
  • bike handlebar tape96K/yr
  • bar tape78K/yr
  • bike bar tape36K/yr
  • bar tape road bike40K/yr
  • bicycle handlebar tape37K/yr
  • road bike handlebar tape33K/yr
  • supacaz bar tape37K/yr
  • bike grip tape25K/yr
  • bike tape25K/yr

Reviews and returns

What reviews say buyers love and hate about Handlebar Tape

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Adhesion/Stickiness”
31%of negative reviews mention “Adhesion/Stickiness”
1.4%of orders come back
“Poor adhesive”
A buyer, on “Adhesion/Stickiness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Handlebar Tape questions

Answered from the same tracked data.