Handlebar Tape
PassHandlebar Tape scores 66 out of 100, a Pass. Shoppers spend an estimated $683K a year here, search demand grew +52.9% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 66 / 100Top 3% of 8,101 Sports & Outdoors niches · +19 vs the category median of 4766
- Market size
- $683K/yr743K searches / yr
- 90-day growth
- +52.9%search demand this quarter
- Competition
- 41%top-5 click share · 20 brands · 69 sellers
Flapen Score
Handlebar Tape against its category
The dotted line is the Sports & Outdoors average. Past it, Handlebar Tape is stronger. Inside it, weaker.
Market
The Handlebar Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Handlebar Tape 743K times last year and spent an estimated $683K. The top 5 brands take 75% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.
01 · Demand
An estimated 4.5% of those searches ended in a purchase.
Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $683K a year.
- Searches, last 12 months
- 743K
- Growth, 90 days vs prior 90
- +52.9%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $683Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- handlebar tape186K searches a year
02 · Price
A sale here is worth $20.39.
Listings sell for $20.39 on average, from $6.16 to $51.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $20.39 that is $10K to $15K a year per listing.
- Average price
- $20.39inside the $15 to $100 sweet spot
- Price range
- $6.16–$51.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Parts & Components. It carries 1,498 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Parts & Components
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,498per listing
- Listings tracked
- 40
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Handlebar Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BV Handlebar Tape for Road Bike - Comfortable & Durable EVA Foam - Easy to Install - 2 Rolls & Accessories Included - Black/White
- Price
- $9.91
- Rating
- 4.4/5
- Reviews
- 4,294
- Age
- 9y ago

ALIEN PROS Bike Handlebar Tape EVA (Set of 2) Black - Enhance Your Bike Grip with These Bicycle Handle bar Tape - Wrap Your Bike for an Awesome Comfortable Ride (Set of 2 Black)
- Price
- $9.72
- Rating
- 4.4/5
- Reviews
- 4,410
- Age
- 7y ago

Fizik Tempo Microtex Classic Road Bike Performance bar Tape Black 2mm
- Price
- $28.52
- Rating
- 4.5/5
- Reviews
- 1,601
- Age
- 7y ago

BV EVA Road Bike Handlebar Tapes Bicycle Bar Tape Cycling Handle Wraps 2 Rolls per Set
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 4,294
- Age
- 3y ago

Supacaz Super Sticky Kush Black Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
- Price
- $40.19
- Rating
- 4.6/5
- Reviews
- 1,934
- Age
- 10y ago
Trending
estimated 90-day click momentum
Fizik Tempo Microtex Classic Road Bike Performance bar Tape Black 2mm
- Price
- $28.52
- Rating
- 4.5/5
- Reviews
- 1,601
- Age
- 7y ago

BV Handlebar Tape for Road Bike - Comfortable & Durable EVA Foam - Easy to Install - 2 Rolls & Accessories Included - Black/White
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 4,294
- Age
- 9y ago

BV EVA Road Bike Handlebar Tapes Bicycle Bar Tape Cycling Handle Wraps 2 Rolls per Set
- Price
- $10.01
- Rating
- 4.4/5
- Reviews
- 4,294
- Age
- 3y ago

PSLER Bike Handlebar Tape - EVA Bike Grip Tape for Road Bike 2 Rolls Black
- Price
- $6.16
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 9mo ago

Supacaz Super Sticky Kush Gravel Bar Tape - Cycling Road Bike Handlebar Grip Tape Wrap
- Price
- $40.80
- Rating
- 4.6/5
- Reviews
- 115
- Age
- 3y ago
Newest
by launch date
PSLER Bike Handlebar Tape - EVA Bike Grip Tape for Road Bike 2 Rolls Black
- Price
- $6.16
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 9mo ago

SEER Bike Bar Tape New Ultra-Soft Polymer Handlebar Tape for Road & Gravel Bikes Comfortable Anti-Vibration Cycling Tape Complete Kit with 2 Rolls End Plugs & Finish Strips (Black)
- Price
- $20.71
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 11mo ago

ZoiNavyer Bike Handlebar Tape Black Bike Bar Tape Bike Grip Tape 2.5mm Thick EVA Road Bike Handlebar Tape of Comfortable Non-Slip Shock Absorption for Road Cycling Mountain Biking(2 Rolls Per Set)
- Price
- $13.66
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

SHANGWU Bike Handlebar Tape EVA Bike Bar Tape Road Bike High Stain Resistance Bicycle Handlebars Tape Extra Thick Soft & Non-Slip Comfortable Bike Grip Tape for Handlebars(Set of 2 Black)
- Price
- $22.39
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 1y ago

SHANGWU Bike Handlebar Tape EVA Bike Bar Tape Road Bike High Stain Resistance Bicycle Handlebars Tape Extra Thick Soft & Non-Slip Comfortable Bike Grip Tape for Handlebars(Set of 2 White)
- Price
- $22.52
- Rating
- 4.7/5
- Reviews
- 309
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 flat
Sellers
69
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 80%
Open market
22%
- BV23%
- ALIEN PROS17%
- Supacaz13%
- Fizik13%
- Cinelli8%
- SHANGWU3%
Demand
Handlebar Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.3×
Search terms
Top Handlebar Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- handlebar tape186K/yr
- bike handlebar tape96K/yr
- bar tape78K/yr
- bike bar tape36K/yr
- bar tape road bike40K/yr
- bicycle handlebar tape37K/yr
- road bike handlebar tape33K/yr
- supacaz bar tape37K/yr
- bike grip tape25K/yr
- bike tape25K/yr
Reviews and returns
What reviews say buyers love and hate about Handlebar Tape
We read the reviews and the return reasons for every product selling here.
“Poor adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Handlebar Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









