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Halo Ball

Fail

The top 5 products take 95% of clicks, so Halo Ball is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$74K/yr36K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
95%top-5 click share · 6 brands · 11 sellers

Flapen Score

Halo Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Halo Ball is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halo Ball market on Amazon at a glance

Shoppers on Amazon United States searched for Halo Ball 36K times last year and spent an estimated $74K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
2.6%
Market size, estimated
$74Ka year
Peak month
December10.5× the quietest month
Top search term
halo ball29K searches a year

02 · Price

A sale here is worth $80.28.

Listings sell for $80.28 on average, from $30.44 to $149.50. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 250 to 500 of them. At $80.28 that is $20K to $40K a year per listing.

Average price
$80.28inside the $15 to $100 sweet spot
Price range
$30.44–$149.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
250–500
Revenue per listing a year
$20K–$40K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Basketball. It carries 303 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#103in Basketball
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
303per listing
Listings tracked
6

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Halo Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 226%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Halo Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 10.5×

Search terms

Top Halo Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halo ball29K/yr
  • halo ball basketball hoop set2K/yr
  • halo ball set4K/yr

Reviews and returns

What reviews say buyers love and hate about Halo Ball

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Connectivity-Overall”
6.1%of orders come back
“ball stopped connecting to anything”
A buyer, on “Connectivity-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Halo Ball questions

Answered from the same tracked data.