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Halloween Ring Toss

Fail

Shoppers spend an estimated $21K a year here, so Halloween Ring Toss is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$21K/yr54K searches / yr
90-day growth
+71.0%search demand this quarter
Competition
82%top-5 click share · 6 brands · 7 sellers

Flapen Score

Halloween Ring Toss against its category

The dotted line is the Sports & Outdoors average. Past it, Halloween Ring Toss is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Ring Toss market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Ring Toss 54K times last year and spent an estimated $21K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +71.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+71.0%
Conversion, latest week
2.3%
Market size, estimated
$21Ka year
Peak month
October156.5× the quietest month
Top search term
witch hat ring toss12K searches a year

02 · Price

A sale here is worth $16.71.

Listings sell for $16.71 on average, from $10.62 to $21.05. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.71 that is $0 to $2K a year per listing.

Average price
$16.71inside the $15 to $100 sweet spot
Price range
$10.62–$21.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 24.8% of listings are out of stock. The average listing ranks #823 within Leisure Sports & Game Room. It carries 112 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
24.8%
Average rank
#823in Leisure Sports & Game Room
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
112per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Halloween Ring Toss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

7

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 129%
  • Brand 227%
  • Brand 314%
  • Brand 413%
  • Brand 511%
  • Brand 66%

Demand

Halloween Ring Toss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 156.5×

Search terms

Top Halloween Ring Toss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • witch hat ring toss12K/yr
  • halloween ring toss22K/yr
  • witch hat ring toss game6K/yr
  • halloween ring toss game7K/yr
  • pumpkin ring toss4K/yr
  • halloween ring toss game for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Ring Toss

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Inflation/Deflation”
5.1%of orders come back
“They are hard to inflate”
A buyer, on “Inflation/Deflation”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Halloween Ring Toss questions

Answered from the same tracked data.