Halftime Water Cooler

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +97.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+97.4%

Conversion, latest week

0.8%

Market size, estimated

$33Ka year

Peak month

June12.0× the quietest month

Top search term

rtic halftime cooler36K searches a year

Listings sell for $89.03 on average, from $14.87 to $149.88. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $89.03 that is $0 to $9K a year per listing.

Average price

$89.03inside the $15 to $100 sweet spot

Price range

$14.87–$149.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

0.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #355 within Camp Kitchen. It carries 481 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

33%

Out of stock, average day

14.6%

Average rank

#355in Camp Kitchen

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

481per listing

Listings tracked

6

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

51 months