Gym Towels
MaybeShoppers spend an estimated $2.0M a year here. But the average product has 6,088 reviews to catch up to, so Gym Towels is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 8,101 Sports & Outdoors niches · +15 vs the category median of 4762
- Market size
- $2.0M/yr2.3M searches / yr
- 90-day growth
- +17.2%search demand this quarter
- Competition
- 52%top-5 click share · 22 brands · 29 sellers
Flapen Score
Gym Towels against its category
The dotted line is the Sports & Outdoors average. Past it, Gym Towels is stronger. Inside it, weaker.
Market
The Gym Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Gym Towels 2.3M times last year and spent an estimated $2.0M. The top 5 brands take 63% of clicks. Demand peaks in Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +17.2%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $2.0Ma year
- Peak month
- July2.0× the quietest month
- Top search term
- gym towels592K searches a year
02 · Price
A sale here is worth $13.96.
Listings sell for $13.96 on average, from $6.13 to $25.40. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $13.96 that is $42K to $56K a year per listing.
- Average price
- $13.96under the $15 to $100 sweet spot
- Price range
- $6.13–$25.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $42K–$56K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #39 within Yoga. It carries 6,088 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #39in Yoga
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 6,088per listing
- Listings tracked
- 30
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Gym Towels products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vnoss Microfiber Quick Dry Gym Towel Lint Free Odor-Free Absorbent Fiber Fast Drying Men & Women Workout Gear for Body Sweat Working Out Towels (Grey 5Pack - 16 * 27Inch)
- Price
- $11.76
- Rating
- 4.6/5
- Reviews
- 799
- Age
- 1y ago

DRYKI Sweat Absorbing Handkerchiefs - The Original Pocket-Sized Sweat Towels - Quick-Dry Microfiber Sweat Rags for Face Hands & Body - Men & Women - Gym Sports and Work (Black: 5 Pack)
- Price
- $15.01
- Rating
- 4.6/5
- Reviews
- 6,556
- Age
- 6y ago

12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 1y ago

Trailoom Microfiber Gym Towels Quick Dry Highly Absorbing Odor-Free
- Price
- $19.25
- Rating
- 4.6/5
- Reviews
- 1,517
- Age
- 2y ago

Trailoom Microfiber Gym Towels Quick Dry Highly Absorbing Odor-Free
- Price
- $19.10
- Rating
- 4.6/5
- Reviews
- 1,517
- Age
- 2y ago
Trending
estimated 90-day click momentum
Puomue 5 Pack Cooling Towels 40 Inches X 12 Inches Breathable Soft Chilly Microfiber Towel for Yoga Sport Running Workout Gym Camping and Fitness Multicolor
- Price
- $6.13
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 6mo ago

Sukeen 4 Pack Cooling Towels (40x12) Cooling Neck Wraps Ice Towel Soft Breathable Chilly Towel Microfiber Towel for Yoga Sport Running Gym Workout Camping Fitness Workout & More Activities
- Price
- $14.65
- Rating
- 4.5/5
- Reviews
- 28,010
- Age
- 6y ago

12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 1y ago

Eunzel Microfiber Workout Towel Quick Dry Silver Ion Absorbent Sweat Gym Towel for Workout Camping Travel Exercise& Fitness 31.5x15.7 Set of 5 Black
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 10mo ago

PAWPRO 4 Packs Cooling Towels for Neck and Face Soft Breathable Gym Towels with Waterproof Bag & Carabiner Multi-Colored Sweat Towels for Gym Running Yoga (Light Blue/Royal Blue/Black/Grey)
- Price
- $8.59
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 1y ago
Newest
by launch date
Puomue 5 Pack Cooling Towels 40 Inches X 12 Inches Breathable Soft Chilly Microfiber Towel for Yoga Sport Running Workout Gym Camping and Fitness Multicolor
- Price
- $6.13
- Rating
- 4.5/5
- Reviews
- 149
- Age
- 6mo ago

Vnoss Microfiber Gym Towels - Quick Dry Highly Absorbing Odor-Free for Women & Men - Gym Towel for Hot Yoga Tennis Working Out Camping Set of 5 16 * 27Inch Pastel Colors
- Price
- $12.44
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 8mo ago

Eunzel Microfiber Workout Towel Quick Dry Silver Ion Absorbent Sweat Gym Towel for Workout Camping Travel Exercise& Fitness 31.5x15.7 Set of 5 Black
- Price
- $13.19
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 10mo ago

12 Pack Sweat Absorbing Handkerchiefs Gym Workout Towels Microfiber Sweat Rags Towels for Men & Women Running Sports accessories Small Cloth for Face Hand Black Hankies (10 x 10)
- Price
- $13.80
- Rating
- 4.4/5
- Reviews
- 285
- Age
- 1y ago

Vnoss Microfiber Gym Towels for Working Out Quickly Dry Yoga Towels for Men & Women Tennis 16 Inch x 27 Inch 6 Pack Black
- Price
- $14.42
- Rating
- 4.5/5
- Reviews
- 207
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
29
Est. top-5 brand share
63%
Top 20: 99%
Est. top-5 click share
52%
Top 20: 92%
Open market
30%
- Vnoss17%
- Trailoom16%
- DRYKI12%
- CYCLXY12%
- S&T INC.6%
- Wuwahold6%
Demand
Gym Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.0×
Search terms
Top Gym Towels search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gym towels592K/yr
- sweat towel235K/yr
- gym towel289K/yr
- workout towels177K/yr
- gym towels for men183K/yr
- sweat towels for gym141K/yr
- gym towels for women141K/yr
- sweat towels82K/yr
- workout towel75K/yr
- workout towels for gym sweat73K/yr
Reviews and returns
What reviews say buyers love and hate about Gym Towels
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gym Towels questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









