Gym Mat
MaybeShoppers spend an estimated $2.5M a year here. But demand is soft, at -12.9% this quarter, so Gym Mat is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 8,101 Sports & Outdoors niches · +9 vs the category median of 4756
- Market size
- $2.5M/yr2.1M searches / yr
- 90-day growth
- -12.9%search demand this quarter
- Competition
- 42%top-5 click share · 22 brands · 28 sellers
Flapen Score
Gym Mat against its category
The dotted line is the Sports & Outdoors average. Past it, Gym Mat is stronger. Inside it, weaker.
Market
The Gym Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Gym Mat 2.1M times last year and spent an estimated $2.5M. The top 5 brands take 60% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.5M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -12.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $2.5Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- gym mat689K searches a year
02 · Price
A sale here is worth $58.81.
Listings sell for $58.81 on average, from $13.58 to $182.15. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $58.81 that is $59K to $74K a year per listing.
- Average price
- $58.81inside the $15 to $100 sweet spot
- Price range
- $13.58–$182.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $59K–$74K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #26 within Accessories. It carries 12,083 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 95%
- Out of stock, average day
- 1.6%
- Average rank
- #26in Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 12,083per listing
- Listings tracked
- 39
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Gym Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
28
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
42%
Top 20: 80%
Open market
35%
- Brand 119%
- Brand 215%
- Brand 313%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Gym Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Gym Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gym mat689K/yr
- gym mats for home gym234K/yr
- gym mats222K/yr
- gym floor mat196K/yr
- large exercise mat56K/yr
- gym floor mats69K/yr
- home gym mat54K/yr
- extra large yoga mat51K/yr
- workout floor mats for home gym49K/yr
- floor mats for gym46K/yr
Reviews and returns
What reviews say buyers love and hate about Gym Mat
We read the reviews and the return reasons for every product selling here.
“It's thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gym Mat questions
Answered from the same tracked data.









