Is gurney profitable to sell on Amazon United States?

The niche generates $307K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (41/100).

How competitive is the gurney niche?

11 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in gurney?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Ease Of Use. The return rate is 1.6%.

When does demand for gurney peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the gurney niche?

Listings span $8.60–$1515.73; the average listing price is $196.87 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.

gurney

Skip it

Prices mostly outside the sweet spot ($8.60–$1515.73) — this niche doesn't clear our bar today.

Review moat

Great116.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$307K

$307K/yr · 115K searches

Avg price

Okay$196.87

avg listing price — sweet spot $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Competition

Bad77%

top-5 click share — a locked-up shelf

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Price range

Bad$8.60–$1515.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, gurney is a $307K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

gurney market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $246K–$295K; units × avg price
Launch success: —; 0 of 1 new (360d)
Conversion rate: 1.4%
Avg BSR: #39
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 7.0%
Avg brand age: 44 months
Avg seller age: 190 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

15%

Acozycoo50%
RHINO RESCUE10%
BOTUWASE8%
JJFFTAO7%
Primacare5%
LINE2design5%
Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top gurney search terms

stretcher48K/yr +1.4%0.6% conv.
stretchers & gurneys11K/yr -10.8%0.0% conv.
gurney10K/yr -22.8%0.3% conv.
gurney stretcher8K/yr +8.0%0.5% conv.
stretcher medical11K/yr -31.3%0.7% conv.
portable stretcher5K/yr +17.6%1.2% conv.
ambulance stretcher6K/yr -21.3%0.0% conv.
medical stretcher4K/yr -6.0%0.7% conv.
stretcher bed3K/yr +38.7%0.1% conv.
stretchers4K/yr +24.5%0.4% conv.

All search terms

Top gurney products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Acozycoo Stretching Strap with Loops for Physical Therapy Yoga Strap for Stretching Home Workout Pilate & Flexibility Training Non-Elastic Exercise Stretch Band for Hamstring Leg Stretcher Belt Flexibility Fascia (Blue)

Acozycoo$8.604.7★708 rev

RHINO RESCUE Emergency Multi-Purpose Disposable Stretcher -661LB Capacity | Water-Resistant Litter for Mass Casualty & Disaster IFAK Gear

RHINO RESCUE$32.264.8★20 rev

JJFFTAORescue StretcherMedical StretcherAluminum 4-Wheel Foldable Stretcher Trolley with DrawbarGurney Stretcher can Hold 350 lbsUsed in fire Rescue Fitness venues Hospitals etc

JJFFTAO$176.754.8★6 rev

Primacare FS-3205 Foldable Emergency Medical Stretcher Portable Patient Transport with Carry Bag Backpack Straps Heavy Duty Handles & Rubber Feet Lightweight & Durable

Primacare$142.740.0★0 rev

Portable Transport Stretcher with 12 Rubber Handles & Carrying Bag Dog Stretcher & Gurney Patient Animal Mover for Emergency Casualty Evacuation 400lbs CapacityOrange

BOTUWASE$29.474.6★87 rev

Newest

by launch date

Primacare FS-3205 Foldable Emergency Medical Stretcher Portable Patient Transport with Carry Bag Backpack Straps Heavy Duty Handles & Rubber Feet Lightweight & Durable

Primacare$142.740 rev

10mo ago

RHINO RESCUE Emergency Multi-Purpose Disposable Stretcher -661LB Capacity | Water-Resistant Litter for Mass Casualty & Disaster IFAK Gear

RHINO RESCUE$32.2620 rev

1y ago

Acozycoo$8.60708 rev

1y ago

JJFFTAORescue StretcherMedical StretcherAluminum 4-Wheel Foldable Stretcher Trolley with DrawbarGurney Stretcher can Hold 350 lbsUsed in fire Rescue Fitness venues Hospitals etc

JJFFTAO$176.756 rev

2y ago

Threlaco 2 Pcs 72 x 27 Portable Transport Stretcher Medical with 12 Rubber Foam Handles Folding for Emergency Lightweight Patient and Animals Transport for Rescue First Aid(Black)

Threlaco$38.8932 rev

2y ago

What buyers say about gurney

What buyers praise and complain about, mined from review topics.

What buyers love

Stretchability/Expandability/Elasticity27%

“Good for stretching of body”

Quality-Overall16%

“Really well made”

Advertised Vs Actual Product11%

“As advertised”

Strap/String Quality9%

“Love this strap”

Value For Money8%

“Great value for money”

Ease Of Use7%

“A good tool to have”

Efficiency5%

“which makes a big difference”

Size-Overall3%

“Perfect size”

Exercise/Sports Suitability2%

“My physical therapist was delighted when I brought it in - I wanted to verify I was doing things right with MY equipment”

Durability2%

“Durable”

What buyers complain about

Stretchability/Expandability/Elasticity16%

“Not elastic bands”

Size-Overall8%

“Loops to big”

Ease Of Use8%

“Hard to use”

Smell5%

“i also dont like using an item which reflects the odor”

Instructions/User Manual/Troubleshooting5%

“Poor product and it does not actually come with a guide: instead of that- it comes with a laminated print out of about four moves”

Flexibility5%

“The loops are not flexible enough”

Color5%

“This is exactly as my pt ordered for home use for my pt lessons im sent home to do when im at home i wish the color was wasnt super bright”

Exercise/Sports Suitability3%

“This did not help much in exercise class”

Value For Money3%

“The only thing was it was a little pricey”

Rope/Wire Tangling3%

“those loops are ugly”

Top return reasons

Stretchability/Expandability/Elasticity40%

Strap/String Quality14%

Advertised Vs Actual Product10%

Size-Overall8%

Material Quality6%

Functionality-Overall6%

Value For Money4%

Flexibility3%

Ease Of Use2%

Quality-Overall1%

Common questions

Is gurney profitable to sell on Amazon United States?: The niche generates $307K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (41/100).
How competitive is the gurney niche?: 11 brands and 15 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in gurney?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Ease Of Use. The return rate is 1.6%.
When does demand for gurney peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the gurney niche?: Listings span $8.60–$1515.73; the average listing price is $196.87 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.