Growler
MaybeProducts sell for $54.40 on average, inside the sweet spot. But buyers convert on only 2.9% of searches, so Growler is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 4751
- Market size
- $270K/yr171K searches / yr
- 90-day growth
- +13.8%search demand this quarter
- Competition
- 53%top-5 click share · 20 brands · 42 sellers
Flapen Score
Growler against its category
The dotted line is the Sports & Outdoors average. Past it, Growler is stronger. Inside it, weaker.
Market
The Growler market on Amazon at a glance
Shoppers on Amazon United States searched for Growler 171K times last year and spent an estimated $270K. The top 5 brands take 76% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $270K a year.
- Searches, last 12 months
- 171K
- Growth, 90 days vs prior 90
- +13.8%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $270Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- growler77K searches a year
02 · Price
A sale here is worth $54.40.
Listings sell for $54.40 on average, from $14.91 to $193.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $54.40 that is $5K to $14K a year per listing.
- Average price
- $54.40inside the $15 to $100 sweet spot
- Price range
- $14.91–$193.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$14K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #204 within Sports Water Bottle Accessories. It carries 1,610 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 97%
- Out of stock, average day
- 11.0%
- Average rank
- #204in Sports Water Bottle Accessories
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,610per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Growler products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 9mo ago

Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Black 2.0
- Price
- $43.30
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 1y ago

Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Green
- Price
- $51.85
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 8y ago

Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Frost Gloss
- Price
- $45.15
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 1y ago

FastRack 1/2 Gallon Amber Growlers (Case of 6) 64oz Brown with 6 Polyseal Caps
- Price
- $35.10
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 15y ago
Trending
estimated 90-day click momentum
Manna Stack Stainless Steel Insulated Growler - 64 Oz - Onyx
- Price
- $31.37
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago

FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 9mo ago

Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Black 2.0
- Price
- $43.30
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 1y ago

FastRack Glass Water Bottle Includes 38 mm Polyseal Cap 1 gallon Capacity Clear
- Price
- $17.66
- Rating
- 4.6/5
- Reviews
- 6,392
- Age
- 13y ago

Mini Keg Growler 64 OZ 304 Stainless Steel Mini Beer Keg with Seal knob Cover Pressurized Growler with No Scratch Matte Black Powder Coated for Home kitchen Brewing Beer(2L)
- Price
- $29.22
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 3y ago
Newest
by launch date
FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage
- Price
- $18.10
- Rating
- 4.5/5
- Reviews
- 892
- Age
- 9mo ago

Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Black 2.0
- Price
- $43.30
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 1y ago

Stanley Classic Easy-Pour Growler 64 oz | Keeps Beer Cold or Coffee Hot | Leakproof Steel Lined Lid and Easy to Carry Handle | Insulated Stainless Steel | BPA-Free | Frost Gloss
- Price
- $45.15
- Rating
- 4.7/5
- Reviews
- 3,689
- Age
- 1y ago

Maxdot 64 oz Stainless Steel Leak Proof Growler Single Walled Beer Growler 1/2 Gallon Glass Beer Growler Growlers for Beer Half Gallon Glass Jar with Lid Keep Fresh for Sports Camping Travel
- Price
- $22.56
- Rating
- 3.8/5
- Reviews
- 11
- Age
- 1y ago

Manna Stack Stainless Steel Insulated Growler - 64 Oz - Onyx
- Price
- $31.37
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
42
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 86%
Open market
21%
- STANLEY37%
- FastRack23%
- Razorri7%
- TMCRAFT6%
- GrowlerWerks4%
- ZEAYEA3%
Demand
Growler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Growler search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- growler77K/yr
- beer growler21K/yr
- growlers for beer6K/yr
- stanley growler16K/yr
- growlers11K/yr
- glass growler6K/yr
- growler bottles10K/yr
- 64 oz growler5K/yr
- insulated growler4K/yr
- beer growler 64 oz4K/yr
Reviews and returns
What reviews say buyers love and hate about Growler
We read the reviews and the return reasons for every product selling here.
“Not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Growler questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









