Is growler profitable to sell on Amazon United States?

The niche generates $270K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (51/100).

How competitive is the growler niche?

20 brands and 42 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in growler?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Weight Heavy. The return rate is 2.1%.

When does demand for growler peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the growler niche?

Listings span $14.91–$193.91; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.

Growler

Worth a look

Shows a sweet-spot price point ($54.40 avg), but weak search conversion (2.9%) keeps it on the watch list.

Avg price

Great$54.40

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$270K

$270K/yr · 171K searches

Review moat

Okay1,610.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Price range

Okay$14.91–$193.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Signals High Price

Is growler profitable on Amazon?

According to Flapen's Amazon United States niche tracking, growler is a $270K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

growler market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $218K–$272K; units × avg price
Conversion rate: 2.9%
Avg BSR: #204
Page quality: 0%
Prime: 97%
Sponsored: 75%
Out of stock: 11.0%
Avg brand age: 56 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

53%

Top 20: 86%

Open market

21%

STANLEY37%
FastRack23%
Razorri7%
TMCRAFT6%
GrowlerWerks4%
ZEAYEA3%

growler demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top growler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

growler77K/yr +12.7%1.5% conv.
beer growler21K/yr +0.0%1.7% conv.
growlers for beer6K/yr +380.4%2.6% conv.
stanley growler16K/yr +1.5%2.9% conv.
growlers11K/yr +7.2%3.2% conv.
glass growler6K/yr +7.2%2.6% conv.
growler bottles10K/yr -47.6%2.1% conv.
64 oz growler5K/yr +31.7%2.0% conv.
insulated growler4K/yr +77.6%1.5% conv.
beer growler 64 oz4K/yr +17.6%2.5% conv.

All search terms

Top growler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage

FastRack$18.104.5★892 rev

STANLEY$43.304.7★3,689 rev

STANLEY$51.854.7★3,689 rev

STANLEY$45.154.7★3,689 rev

FastRack 1/2 Gallon Amber Growlers (Case of 6) 64oz Brown with 6 Polyseal Caps

FastRack$35.104.5★892 rev

Newest

by launch date

FastRack 64oz Amber Glass Growlers with Polyseal Caps (2 Pack) | Half Gallon (1/2 Gallon) Beer Growler Jugs for Home Brewing Wine Cider & Kombucha Reusable Amber Glass Jugs for Beverage Storage

FastRack$18.10892 rev

9mo ago

STANLEY$43.303,689 rev

1y ago

STANLEY$45.153,689 rev

1y ago

Maxdot 64 oz Stainless Steel Leak Proof Growler Single Walled Beer Growler 1/2 Gallon Glass Beer Growler Growlers for Beer Half Gallon Glass Jar with Lid Keep Fresh for Sports Camping Travel

Maxdot$22.5611 rev

1y ago

Manna Stack Stainless Steel Insulated Growler - 64 Oz - Onyx

Manna$31.3729 rev

1y ago

What reviews say buyers love and hate about growler

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“The gallons look like great quality”

Durability8%

“Durable and easy to use”

Size-Overall7%

“Perfect size”

Value For Money6%

“Price was good”

Temperature Retention4%

“keeps water cold SO much longer”

Ease Of Use4%

“Easy to use”

Leak-Proof4%

“does not drip at all”

Thickness4%

“and is clear with even thickness”

Ease Of Cleaning3%

“Easy to clean”

Advertised Vs Actual Product3%

“Does what it's supposed to do”

What buyers complain about

Size-Overall11%

“Not true to size”

Leak-Proof8%

“Leaking”

Weight Heavy7%

“Very heavy glass”

Durability6%

“One of mine broke day one then another a couple weeks later”

Smell5%

“Horrible chemical odor”

Ease Of Use5%

“It is a big inconvenience”

Quality-Overall5%

“very cheap and disappointing”

Ease Of Cleaning4%

“hard to clean”

Strength4%

“and can damage easily”

Value For Money3%

“then not worth it”

Top return reasons

Size-Overall43%

Value For Money8%

Defective Material/Parts7%

Weight Heavy7%

Advertised Vs Actual Product5%

Leak-Proof4%

Scratch Resistance3%

Functionality-Overall3%

Color2%

Handle Quality2%

Common growler questions

Is growler profitable to sell on Amazon United States?: The niche generates $270K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (51/100).
How competitive is the growler niche?: 20 brands and 42 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in growler?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Weight Heavy. The return rate is 2.1%.
When does demand for growler peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the growler niche?: Listings span $14.91–$193.91; the average listing price is $54.40 (sweet spot $15–$100). The average incumbent carries 1,610 reviews — the moat a new listing must climb.

Growler

Is growler profitable on Amazon?

growler market size & sales

Competition: brands, sellers & click share

growler demand & seasonality

Top growler search terms shoppers use

Top growler products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about growler

What buyers love

What buyers complain about

Top return reasons

Common growler questions

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