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48

Ground Chair

Skip it

Soft demand (-15.4% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 17Conversion 43Competition 67Returns 39Price range 90Avg price 95Brand share 76Review moat 24Quality gap 47

Avg price

Incredible$27.97

avg listing price — sweet spot $15–$100

Price range

Great$13.13–$45.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay$133K

$133K/yr · 137K searches

Review moat

Bad6,475.43

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.4%

90-day search growth — must beat 0% to launch

Is ground chair profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ground chair is a $133K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

ground chair market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$112K–$140K
units × avg price
Conversion rate
3.5%
Avg BSR
#120
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
6.5%
Avg brand age
33 months
Avg seller age
175 days

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

32

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

45%

Top 20: 92%

Open market

35%

  • Chicvault16%
  • UCOMFEEL14%
  • Kirvoita13%
  • Relispo10%
  • goodleben7%
  • TushGuard6%

ground chair demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.7×

Top ground chair search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • bleacher cushion126K/yr
  • seat cushion stadium8K/yr
  • thick stadium seat cushion4K/yr
All search terms

Top ground chair products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$11K12%$16K16%$21K101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about ground chair

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall30%

“Comfortable and sturdy”

Cushion19%

“Amazing cushion”

Quality-Overall8%

“Excellent product”

Value For Money6%

“Great value”

Advertised Vs Actual Product3%

“As described”

Weight Light3%

“Love these seats lightweight”

Ease Of Use3%

“easy to fold”

Soft Feel3%

“THE PILLOW IS SOFT”

Size-Overall2%

“Good size”

Thickness2%

“They have stayed thick”

What buyers complain about

Hard Feel15%

“Not soft at all”

Comfort-Overall13%

“Not comfortable as advertised”

Cushion12%

“Not enough cushion”

Size-Overall8%

“so big”

Thickness6%

“Not as thick as shown in the picture”

Value For Money4%

“waste of money”

Quality-Overall3%

“Also, this is not the same quality of the product as it used to be”

Durability3%

“Broke on 2nd use”

Advertised Vs Actual Product2%

“Doesn't look like picture”

Flatness2%

“doesnt flatten like some do”

Top return reasons

Cushion33%
Comfort-Overall20%
Size-Overall17%
Advertised Vs Actual Product4%
Hard Feel4%
Functionality-Overall4%
Weight Heavy3%
Value For Money2%
Thickness2%
Body Support1%

Common ground chair questions

Is ground chair profitable to sell on Amazon United States?
The niche generates $133K/yr across 28 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (48/100).
How competitive is the ground chair niche?
22 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in ground chair?
Top complaints mined from reviews: Hard Feel, Comfort-Overall, Cushion. The return rate is 3.9%.
When does demand for ground chair peak?
Demand peaks in Aug–Sep; the busiest month runs 3.7× the quietest.
What does it cost to enter the ground chair niche?
Listings span $13.13–$45.91; the average listing price is $27.97 (sweet spot $15–$100). The average incumbent carries 6,475 reviews — the moat a new listing must climb.