Skip to content

Griswold Hockey Jersey

Fail

Demand is soft, at -43.8% this quarter, so Griswold Hockey Jersey is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$197K/yr339K searches / yr
90-day growth
-43.8%search demand this quarter
Competition
51%top-5 click share · 13 brands · 13 sellers

Flapen Score

Griswold Hockey Jersey against its category

The dotted line is the Sports & Outdoors average. Past it, Griswold Hockey Jersey is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Griswold Hockey Jersey market on Amazon at a glance

Shoppers on Amazon United States searched for Griswold Hockey Jersey 339K times last year and spent an estimated $197K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -43.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-43.8%
Conversion, latest week
1.6%
Market size, estimated
$197Ka year
Peak month
December167.4× the quietest month
Top search term
griswold hockey jersey199K searches a year

02 · Price

A sale here is worth $36.20.

Listings sell for $36.20 on average, from $27.39 to $48.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $36.20 that is $9K to $18K a year per listing.

Average price
$36.20inside the $15 to $100 sweet spot
Price range
$27.39–$48.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 31.2% of listings are out of stock. The average listing ranks #3,175 within Jerseys. It carries 244 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
31.2%
Average rank
#3,175in Jerseys
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
244per listing
Listings tracked
38

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Griswold Hockey Jersey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

13

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

51%

Top 20: 83%

Open market

9%

  • Brand 140%
  • Brand 229%
  • Brand 310%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (7 brands, 9%)

Demand

Griswold Hockey Jersey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 167.4×

Search terms

Top Griswold Hockey Jersey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • griswold hockey jersey199K/yr
  • griswold jersey38K/yr
  • clark griswold jersey28K/yr
  • clark griswold blackhawks jersey23K/yr
  • christmas vacation hockey jersey6K/yr
  • christmas vacation jersey10K/yr
  • grizwald hockey jersey11K/yr
  • clark griswold hockey jersey3K/yr
  • griswold jersey christmas vacation6K/yr
  • griswold blackhawks jersey5K/yr

Reviews and returns

What reviews say buyers love and hate about Griswold Hockey Jersey

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
8.9%of orders come back
“the sizing is off”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Griswold Hockey Jersey questions

Answered from the same tracked data.