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Gripzilla

Fail

The top 5 products take 87% of clicks, so Gripzilla is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$192K/yr88K searches / yr
90-day growth
+28.9%search demand this quarter
Competition
87%top-5 click share · 8 brands · 16 sellers

Flapen Score

Gripzilla against its category

The dotted line is the Sports & Outdoors average. Past it, Gripzilla is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gripzilla market on Amazon at a glance

Shoppers on Amazon United States searched for Gripzilla 88K times last year and spent an estimated $192K. The top 5 brands take 94% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+28.9%
Conversion, latest week
3.8%
Market size, estimated
$192Ka year
Peak month
December1.8× the quietest month
Top search term
gripzilla84K searches a year

02 · Price

A sale here is worth $57.43.

Listings sell for $57.43 on average, from $19.35 to $214.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $57.43 that is $14K to $29K a year per listing.

Average price
$57.43inside the $15 to $100 sweet spot
Price range
$19.35–$214.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$14K–$29K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Strength Training Devices. It carries 955 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Strength Training Devices
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
955per listing
Listings tracked
11

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gripzilla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Brand 149%
  • Brand 235%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Gripzilla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Gripzilla

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Grip”
17%of negative reviews mention “Grip”
1.2%of orders come back
“the thicker grips make it even worse”
A buyer, on “Grip”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gripzilla questions

Answered from the same tracked data.