Green Yankees Hat

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+9.9%

Conversion, latest week

1.8%

Market size, estimated

$1.5Ma year

Peak month

April3.3× the quietest month

Top search term

yankees hat723K searches a year

Listings sell for $27.55 on average, from $9.35 to $50.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $27.55 that is $14K to $21K a year per listing.

Average price

$27.55inside the $15 to $100 sweet spot

Price range

$9.35–$50.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

4.9%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,610 within Clothing Accessories. It carries 4,557 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#1,610in Clothing Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

4,557per listing

Listings tracked

65

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

39 months