Green Tumbler
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$90.61avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$490K$490K/yr · 668K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$23.55–$473.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad26,384.9avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Is green tumbler profitable on Amazon?
According to Flapen's Amazon United States niche tracking, green tumbler is a $490K/yr Amazon United States market (668K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
green tumbler market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $725K–$906K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #838
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 69%
- Out of stock
- 1.5%
- Avg brand age
- 40 months
- Avg seller age
- 145 days
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
122
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
42%
Top 20: 81%
Open market
1%
- YETI67%
- HydroJug19%
- Kaitiaki5%
- Vortex4%
- STANLEY3%
- BURLEBO2%
- Open — no brand owns it (1 brand, 1%)
green tumbler demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Top green tumbler search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- camo yeti112K/yr
- yeti camo108K/yr
- camo hydrojug41K/yr
- yeti wetlands camo62K/yr
- camo tumbler48K/yr
- hydrojug camo26K/yr
- camo yeti cup43K/yr
- yeti wetlands34K/yr
- camo cup28K/yr
- camo stanley cup21K/yr
Top green tumbler products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Blue Camo
YETI$39.854.8★146,917 rev
YETI Rambler 26 oz Bottle Leakproof Vacuum Insulated Stainless Steel with Chug Cap Wetlands Camo
YETI$46.114.8★11,733 rev
YETI Duck Stamp Trucker Hat Sharptail Taupe/Camo
YETI$71.744.8★67 rev
YETI Camino 35 Carryall with Internal Dividers All-Purpose Utility Bag Olive
YETI$153.134.9★1,584 rev
HydroJug Traveler 32oz Insulated Tumbler with Handle & Straw Camo
HydroJug$37.864.6★19,266 rev
Newest
by launch date
Vortex Insulated 20oz Tumblers (Waterfowl Camo)
Vortex$30.0419 rev
HydroJug Ease2o 40oz Insulated Water Bottle Straw & Chug Lid Woodland
HydroJug$43.06388 rev
YETI Rambler 12 oz. Colster Can Insulator for Standard Size Cans Blue Camo
YETI$30.0636,850 rev
YETI Rambler 20 oz Tumbler Stainless Steel Vacuum Insulated with MagSlider Lid Blue Camo
YETI$39.85146,917 rev
YETI Rambler 36 oz Bottle Leakproof Vacuum Insulated Stainless Steel with Chug Cap Blue Camo
YETI$54.7222,501 rev
Trending
90-day click momentum
BURLEBO Backpack - Classic Deer Camo
BURLEBO$60.044.8★
Vortex Insulated 20oz Tumblers (Waterfowl Camo)
Vortex$30.044.7★
YETI Camino 35 Carryall with Internal Dividers All-Purpose Utility Bag Olive
YETI$153.134.9★
Kaitiaki 4PCS Tote Bag Decor Kit Decorative Bow & Pom Pom Accessories Compatible with YETI Camino 20/35/50 Carryall Bogg Beach Tote Bags (Wetlands Camo)
Kaitiaki$23.554.5★
HydroJug Ease2o 40oz Insulated Water Bottle Straw & Chug Lid Woodland
HydroJug$43.064.5★
What reviews say buyers love and hate about green tumbler
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“does not leak”
“Good size”
“Keeps water cold all day”
“The variety of colors”
“will not break”
“As expected”
“WORTH IT”
“Cleans easily with soapy water and a sponge”
“it keeps my drink warm”
What buyers complain about
“It leaks”
“Won't open”
“Its a little bit overpriced”
“Had less than a year”
“It was way smaller than i thought so i sent it back”
“doesn't hold things hot or cold nearly as long”
“Lid made very cheap”
“Impossible to clean the spout”
“Doesnt keep water cold for 24hrs like it says”
“Does not fo what they claim”
Top return reasons
Common green tumbler questions
- Is green tumbler profitable to sell on Amazon United States?
- The niche generates $490K/yr across 42 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the green tumbler niche?
- 7 brands and 122 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in green tumbler?
- Top complaints mined from reviews: Leak-Proof, Ease Of Use, Value For Money. The return rate is 1.9%.
- When does demand for green tumbler peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the green tumbler niche?
- Listings span $23.55–$473.76; the average listing price is $90.61 (sweet spot $15–$100). The average incumbent carries 26,385 reviews — the moat a new listing must climb.