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Green Bay Packers

Maybe

The top 5 brands take only 35% of clicks. But the products selling today already average 4.6★, so Green Bay Packers is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$1.6M/yr3.5M searches / yr
90-day growth
+4.9%search demand this quarter
Competition
23%top-5 click share · 45 brands · 36 sellers

Flapen Score

Green Bay Packers against its category

The dotted line is the Sports & Outdoors average. Past it, Green Bay Packers is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Bay Packers market on Amazon at a glance

Shoppers on Amazon United States searched for Green Bay Packers 3.5M times last year and spent an estimated $1.6M. The top 5 brands take 35% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
2.0%
Market size, estimated
$1.6Ma year
Peak month
December23.1× the quietest month
Top search term
green bay packers1.1M searches a year

02 · Price

A sale here is worth $22.69.

Listings sell for $22.69 on average, from $4.80 to $46.12. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 250 to 500 of them. At $22.69 that is $6K to $11K a year per listing.

Average price
$22.69inside the $15 to $100 sweet spot
Price range
$4.80–$46.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #2,611 within Home & Kitchen. It carries 3,639 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
98%
Out of stock, average day
11.8%
Average rank
#2,611in Home & Kitchen
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,639per listing
Listings tracked
83

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Green Bay Packers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

36

Top-5 brand share

35%

Top 20: 79%

Top-5 click share

23%

Top 20: 55%

Open market

61%

  • Brand 19%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Green Bay Packers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 23.1×

Search terms

Top Green Bay Packers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green bay packers1.1M/yr
  • packers574K/yr
  • green bay packers merch323K/yr
  • greenbay packers merch for men186K/yr
  • green bay packers gifts80K/yr
  • green bay packers shirt153K/yr
  • packers gifts70K/yr
  • green bay111K/yr
  • packer110K/yr
  • greenbay packers85K/yr

Reviews and returns

What reviews say buyers love and hate about Green Bay Packers

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Size up”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Green Bay Packers questions

Answered from the same tracked data.