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Granny Pants Outdoor Game

Pass

Granny Pants Outdoor Game scores 75 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, search demand grew +60.0% this quarter, and an estimated 1.6% of orders come back.

Flapen Score
75
75 / 100
Top 1% of 8,101 Sports & Outdoors niches · +28 vs the category median of 47
Market size
$1.2M/yr681K searches / yr
90-day growth
+60.0%search demand this quarter
Competition
45%top-5 click share · 22 brands · 26 sellers

Flapen Score

Granny Pants Outdoor Game against its category

The dotted line is the Sports & Outdoors average. Past it, Granny Pants Outdoor Game is stronger. Inside it, weaker.

75Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granny Pants Outdoor Game market on Amazon at a glance

Shoppers on Amazon United States searched for Granny Pants Outdoor Game 681K times last year and spent an estimated $1.2M. The top 5 brands take 60% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 75 out of 100, a Pass.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 681K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
681K
Growth, 90 days vs prior 90
+60.0%
Conversion, latest week
4.8%
Market size, estimated
$1.2Ma year
Peak month
November5.7× the quietest month
Top search term
granny pants yard game391K searches a year

02 · Price

A sale here is worth $36.59.

Listings sell for $36.59 on average, from $21.38 to $54.16. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $36.59 that is $27K to $37K a year per listing.

Average price
$36.59inside the $15 to $100 sweet spot
Price range
$21.38–$54.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$27K–$37K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #84 within Leisure Sports & Game Room. It carries 86 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#84in Leisure Sports & Game Room
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
86per listing
Listings tracked
28

04 · Newcomers

22 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
26
Successful launches
22Amazon's first-year sales bar
Average brand age
23 months

Products

Top Granny Pants Outdoor Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

26

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

45%

Top 20: 91%

Open market

35%

  • Brand 120%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Granny Pants Outdoor Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Granny Pants Outdoor Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granny pants yard game391K/yr
  • granny pants game99K/yr
  • granny pants51K/yr
  • granny pants yard game for kids19K/yr
  • big pants ball catch game17K/yr
  • granny pants yard game for adults16K/yr
  • giant pants game11K/yr
  • granny pants game for kids14K/yr
  • grandma pants outdoor game5K/yr
  • grany pants game yard6K/yr

Reviews and returns

What reviews say buyers love and hate about Granny Pants Outdoor Game

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
9%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“This quality is completely inconsistent with the description”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Granny Pants Outdoor Game questions

Answered from the same tracked data.