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Beach Chair with Umbrella

Pass

Beach Chair with Umbrella scores 76 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +160.4% this quarter, and an estimated 3.6% of orders come back.

Flapen Score
76
76 / 100
Top 1% of 8,101 Sports & Outdoors niches · +29 vs the category median of 47
Market size
$1.8M/yr2.4M searches / yr
90-day growth
+160.4%search demand this quarter
Competition
18%top-5 click share · 62 brands · 90 sellers

Flapen Score

Beach Chair with Umbrella against its category

The dotted line is the Sports & Outdoors average. Past it, Beach Chair with Umbrella is stronger. Inside it, weaker.

76Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Chair with Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Beach Chair with Umbrella 2.4M times last year and spent an estimated $1.8M. The top 5 brands take 36% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 76 out of 100, a Pass.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +160.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+160.4%
Conversion, latest week
1.1%
Market size, estimated
$1.8Ma year
Peak month
July18.1× the quietest month
Top search term
beach chair with umbrella473K searches a year

02 · Price

A sale here is worth $69.15.

Listings sell for $69.15 on average, from $19.52 to $167.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $69.15 that is $7K to $17K a year per listing.

Average price
$69.15inside the $15 to $100 sweet spot
Price range
$19.52–$167.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #325 within Camping Furniture. It carries 917 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
80%
Out of stock, average day
8.0%
Average rank
#325in Camping Furniture
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
917per listing
Listings tracked
128

04 · Newcomers

42 of last year's 49 launches cleared the first-year sales bar.

49 products launched here in the last 12 months. 42 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
49
Successful launches
42Amazon's first-year sales bar
Average brand age
35 months

Products

Top Beach Chair with Umbrella products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

$0$18K$36K$53K$71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 rising

Sellers

90

Est. top-5 brand share

36%

Top 20: 80%

Est. top-5 click share

18%

Top 20: 46%

Open market

59%

  • GCI Outdoor11%
  • VTOY9%
  • FAIR WIND6%
  • Docusvect5%
  • Nice C5%
  • Romswi5%

Demand

Beach Chair with Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 18.1×

Search terms

Top Beach Chair with Umbrella search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • beach chair with umbrella473K/yr
  • beach chair with canopy150K/yr
  • camping chair with canopy198K/yr
  • chair with umbrella173K/yr
  • chair with canopy157K/yr
  • beach chairs with umbrella105K/yr
  • beach chair with shade91K/yr
  • folding chair with canopy128K/yr
  • lawn chair with canopy101K/yr
  • canopy chair102K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Chair with Umbrella

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Durability”
3.6%of orders come back
“Broke on first use”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Beach Chair with Umbrella questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data