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59

Graded Football Cards

Worth a look

Shows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 34Growth 16Conversion 24Competition 85Returns 98Price range 71Avg price 95Brand share 34Review moat 95Quality gap 100

Quality gap

Incredible3.4★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Incredible99.46

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$36.98

avg listing price — sweet spot $15–$100

Competition

Great30%

top-5 click share — an open shelf

Price range

Good$10.68–$129.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$160K

$160K/yr · 223K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.6%

90-day search growth — must beat 0% to launch

Is graded football cards profitable on Amazon?

According to Flapen's Amazon United States niche tracking, graded football cards is a $160K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

graded football cards market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$111K–$148K
units × avg price
Conversion rate
1.9%
Avg BSR
#309
Page quality
0%
Prime
68%
Sponsored
65%
Out of stock
7.0%
Avg brand age
43 months
Avg seller age
150 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

62

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

12%

  • High Cheese27%
  • Palos Designs22%
  • Generic15%
  • Zoo Packs13%
  • WCG7%
  • Slabs of Heat4%
  • Open — no brand owns it (11 brands, 12%)

graded football cards demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Top graded football cards search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • graded baseball cards26K/yr
  • graded football cards31K/yr
  • graded basketball cards15K/yr
  • graded sports cards19K/yr
  • psa 10 basketball cards13K/yr
  • zoo packs13K/yr
  • psa 10 football cards19K/yr
  • psa 10 baseball cards11K/yr
  • high cheese8K/yr
  • slab kings mystery pack8K/yr
All search terms

Top graded football cards products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$10K8%$13K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about graded football cards

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles31%

“Very happy with cards”

Value For Money25%

“Great value”

Quality-Overall11%

“Nice products in excellent conditions just as promised”

Fun/Entertainment Experience9%

“Fun surprise”

Advertised Vs Actual Product8%

“exactly what you want”

Gifting Purpose7%

“Gave as a gift”

Size-Overall1%

“Excellent fit”

Strength1%

“Solid”

Color1%

“colors and looks are great, Easy to put on fits one way correctly highly recommend for the price more colors would be great or be able to choose from”

Ease Of Use1%

“Mind at ease”

What buyers complain about

Value For Money60%

“not good value”

Quality-Overall24%

“Terrible quality”

Advertised Vs Actual Product2%

“False advertisement”

Size-Overall1%

“Too small”

Durability1%

“I broke even or worse”

Fun/Entertainment Experience1%

“nothing exciting”

Material Quality1%

“Cheap materials”

Ease Of Use1%

“are incredibly difficult to put on”

Ethical Trade/Fair Trade1%

“This is a scam, be carfeul”

Certifications1%

“Low graded”

Top return reasons

Advertised Vs Actual Product33%
Size-Overall21%
Value For Money12%
Quality-Overall9%
Certifications5%
Defective Material/Parts5%
Frame Quality4%
Scratch Resistance2%
Product Condition1%
Compatibility-Overall1%

Common graded football cards questions

Is graded football cards profitable to sell on Amazon United States?
The niche generates $160K/yr across 65 tracked products. 6 of 22 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (59/100).
How competitive is the graded football cards niche?
17 brands and 62 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in graded football cards?
Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
When does demand for graded football cards peak?
Demand peaks in Jan–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the graded football cards niche?
Listings span $10.68–$129.88; the average listing price is $36.98 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.