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Golf Swing Mat

Fail

The top 5 products take 81% of clicks, so Golf Swing Mat is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$198K/yr150K searches / yr
90-day growth
+23.1%search demand this quarter
Competition
81%top-5 click share · 10 brands · 21 sellers

Flapen Score

Golf Swing Mat against its category

The dotted line is the Sports & Outdoors average. Past it, Golf Swing Mat is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Swing Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Golf Swing Mat 150K times last year and spent an estimated $198K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+23.1%
Conversion, latest week
3.4%
Market size, estimated
$198Ka year
Top search term
golf swing mat35K searches a year

02 · Price

A sale here is worth $38.31.

Listings sell for $38.31 on average, from $17.80 to $90.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $38.31 that is $19K to $29K a year per listing.

Average price
$38.31inside the $15 to $100 sweet spot
Price range
$17.80–$90.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$19K–$29K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #48 within Training Equipment. It carries 707 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#48in Training Equipment
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
707per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Golf Swing Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

21

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

13%

  • Brand 139%
  • Brand 221%
  • Brand 39%
  • Brand 49%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 13%)

Demand

Golf Swing Mat search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Prime Day '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Golf Swing Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf swing mat35K/yr
  • golf training mat26K/yr
  • golf strike mat13K/yr
  • swing mat6K/yr
  • birdie mat pro4K/yr
  • birdie mat6K/yr
  • golf impact mat4K/yr
  • golf swing mat trainer5K/yr
  • golf practice swing mat9K/yr
  • golf strike pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Swing Mat

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Durability”
2.6%of orders come back
“Broke the first time using”
A buyer, on “Durability”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Golf Swing Mat questions

Answered from the same tracked data.