Is glow in the dark football profitable to sell on Amazon United States?

The niche generates $886K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -49.6%. Flapen's verdict: Worth a look (60/100).

How competitive is the glow in the dark football niche?

18 brands and 31 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in glow in the dark football?

Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 2.0%.

When does demand for glow in the dark football peak?

Demand peaks in Nov–Dec; the busiest month runs 14.5× the quietest.

What does it cost to enter the glow in the dark football niche?

Listings span $15.90–$30.09; the average listing price is $22.92 (sweet spot $15–$100). The average incumbent carries 2,099 reviews — the moat a new listing must climb.

Glow in the Dark Football

Worth a look

Shows a sweet-spot price point ($22.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$22.92

avg listing price — sweet spot $15–$100

Price range

Incredible$15.90–$30.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Market size

Great$886K

$886K/yr · 569K searches

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,098.78

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-49.6%

90-day search growth — must beat 0% to launch

Is glow in the dark football profitable on Amazon?

According to Flapen's Amazon United States niche tracking, glow in the dark football is a $886K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

glow in the dark football market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: $688K–$917K; units × avg price
Conversion rate: 6.8%
Avg BSR: #72
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.8%
Avg brand age: 41 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

37%

FlashCatch20%
GlowCity10%
Beyond Innoventions9%
MPMVP9%
FLASHGLOW8%
TOMLEON7%

glow in the dark football demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

Open Trend

Top glow in the dark football search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

light up football161K/yr -37.5%4.6% conv.
glow in the dark football171K/yr -39.9%5.2% conv.
glow football53K/yr -55.5%4.9% conv.
led football20K/yr +17.4%3.1% conv.
light up football for kids 8-1235K/yr -70.0%6.3% conv.
glow in dark football30K/yr -69.3%5.2% conv.
glow in the dark football for kids 8-1222K/yr -74.4%7.3% conv.
glow in the dark sports6K/yr +53.5%0.9% conv.
light up football glow in the dark6K/yr +59.4%4.8% conv.
rechargeable light up football10K/yr -82.9%0.9% conv.

All search terms

Top glow in the dark football products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FlashCatch Light Up Football - Glow in the Dark Ball - NO 6 - Boys Gifts - Outdoor Sports Birthday Gifts for Boys 8-15+ Year Old - Kids Teenage Youth Gift Ideas - Boy Toys Ages 8 9 10 11 12 13 14 15

FlashCatch$27.374.6★2,527 rev

Beyond Innoventions Glow in The Dark Football - LED Light Up Football Gifts for Boys & Girls 8-15+ | Size NO 6 for Teens - Includes 2X Light Up Bands & Drawstring Bag | Ball Pump Included

Beyond Innoventions$21.444.5★44 rev

Light Up Football for Boys: Glow in The Dark - Toys for Kids Teen Boys Ages 8-15 - Birthday Christmas Easter Gift Ideas - Outdoor Sports Activity Night Play - 8 9 10 11 12 13 14 15 Years Old Teenager

FLASHGLOW$26.404.6★241 rev

TOMLEON Glow in The Dark Football | Ultra-Bright Double LED Light-Up Football Size 6 with 3 Extra Batteries and Pump for Kids & Teens Ages 6+ | Outdoor Fun for Evening Play Camping & Beach Games

TOMLEON$25.504.2★297 rev

GlowCity Glow in The Dark Football - Size 6 Light Up LED Ball for Teen Boys & Adults - Cool Sports Gift for Night Outdoor Games - Birthday Gifts Ideas for Teen Boys Teenager Ages 12 13 14 15 16 17 18

GlowCity$26.274.6★9,082 rev

Newest

by launch date

Beyond Innoventions Glow in The Dark Football - LED Light Up Football Gifts for Boys & Girls 8-15+ | Size NO 6 for Teens - Includes 2X Light Up Bands & Drawstring Bag | Ball Pump Included

Beyond Innoventions$21.4444 rev

9mo ago

Glow in The Dark Football | Rechargeable Ultra-Bright LED Light-Up Football for Kids & Teens Ages 6+ | Outdoor Fun for Evening Play Camping & Beach Games

TOMLEON$17.8847 rev

9mo ago

MYOKIA RGB Waterproof Light Up Football Size 6 Tri-Color Glow in Dark Ball

MYOKIA$28.90207 rev

10mo ago

LIGHTRO - Soft Foam Glow in The Dark Football - 8 Youth Size - Super Bright LEDs - Batteries Included - LED Football - for Kids 6 7 8 9 10 11 12 - Light Up Gift for Birthdays - Kids & Boys

LIGHTRO$24.95186 rev

1y ago

MPMVP Glow in The Dark Football Light Up Football | USB-C Rechargeable LED Ball with Pump | Night Game Ball for Indoor & Outdoor Play | Gift Ready for Boys & Kids (Red Size 6)

MPMVP$19.56124 rev

1y ago

What reviews say buyers love and hate about glow in the dark football

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience18%

“Fun times”

Brightness/Shine/Glow14%

“Super bright”

Gifting Purpose12%

“Good gift”

Quality-Overall12%

“looked to be well made”

Value For Money7%

“Excellent value”

Durability5%

“very durable”

Grip4%

“Easy to grip”

Charging4%

“It charges quick”

Size-Overall3%

“Good size”

Ease Of Use2%

“easy to use”

What buyers complain about

Durability10%

“Broken”

Brightness/Shine/Glow10%

“in reality the glow isnt very bright”

Quality-Overall7%

“this is cheap junk”

Battery Life7%

“cost of constantly replacing batteries”

Charging6%

“Will not charge unless you hold pressure the whole time :”

Inflation/Deflation6%

“Had a lot of trouble inflating”

Functionality-Overall5%

“Does not work”

Size-Overall4%

“Ball is huge”

Grip3%

“hard to grip”

Value For Money3%

“its only one ball in the package a little expensive for what it really is”

Top return reasons

Size-Overall42%

Value For Money7%

Inflation/Deflation6%

Brightness/Shine/Glow5%

Charging4%

Functionality-Overall4%