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Giro Kids Bike Helmet

Fail

The top 5 brands take 96% of clicks, so Giro Kids Bike Helmet is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$292K/yr218K searches / yr
90-day growth
+25.2%search demand this quarter
Competition
29%top-5 click share · 10 brands · 32 sellers

Flapen Score

Giro Kids Bike Helmet against its category

The dotted line is the Sports & Outdoors average. Past it, Giro Kids Bike Helmet is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giro Kids Bike Helmet market on Amazon at a glance

Shoppers on Amazon United States searched for Giro Kids Bike Helmet 218K times last year and spent an estimated $292K. The top 5 brands take 96% of clicks. Demand peaks in Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+25.2%
Conversion, latest week
2.3%
Market size, estimated
$292Ka year
Peak month
April2.9× the quietest month
Top search term
giro kids bike helmet53K searches a year

02 · Price

A sale here is worth $58.42.

Listings sell for $58.42 on average, from $17.40 to $83.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $58.42 that is $0 to $6K a year per listing.

Average price
$58.42inside the $15 to $100 sweet spot
Price range
$17.40–$83.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.4% of listings are out of stock. The average listing ranks #365 within Helmets & Accessories. It carries 937 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
23.4%
Average rank
#365in Helmets & Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
937per listing
Listings tracked
53

04 · Newcomers

16 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
16Amazon's first-year sales bar
Average brand age
58 months

Products

Top Giro Kids Bike Helmet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

10 falling

Sellers

32

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

29%

Top 20: 70%

Open market

3%

  • Brand 183%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 3%)

Demand

Giro Kids Bike Helmet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.9×

Search terms

Top Giro Kids Bike Helmet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • giro kids bike helmet53K/yr
  • mips helmet kids14K/yr
  • giro scamp18K/yr
  • giro youth bike helmet12K/yr
  • kids mips bike helmet14K/yr
  • giro helmet kids15K/yr
  • giro scamp mips12K/yr
  • giro toddler helmet11K/yr
  • giro kids helmet11K/yr
  • kids bike helmet mips10K/yr

Reviews and returns

What reviews say buyers love and hate about Giro Kids Bike Helmet

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
30%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Runs small”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Giro Kids Bike Helmet questions

Answered from the same tracked data.