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Girls Life Jacket 50-90 Lbs

Maybe

Search demand grew +210.4% this quarter. But buyers convert on only 1.6% of searches, so Girls Life Jacket 50-90 Lbs is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 32% of 8,101 Sports & Outdoors niches · +5 vs the category median of 47
Market size
$122K/yr153K searches / yr
90-day growth
+210.4%search demand this quarter
Competition
42%top-5 click share · 13 brands · 34 sellers

Flapen Score

Girls Life Jacket 50-90 Lbs against its category

The dotted line is the Sports & Outdoors average. Past it, Girls Life Jacket 50-90 Lbs is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Life Jacket 50-90 Lbs market on Amazon at a glance

Shoppers on Amazon United States searched for Girls Life Jacket 50-90 Lbs 153K times last year and spent an estimated $122K. The top 5 brands take 88% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +210.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+210.4%
Conversion, latest week
1.6%
Market size, estimated
$122Ka year
Peak month
June11.2× the quietest month
Top search term
girls life jacket 50-90 lbs34K searches a year

02 · Price

A sale here is worth $49.39.

Listings sell for $49.39 on average, from $25.27 to $98.17. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $49.39 that is $0 to $5K a year per listing.

Average price
$49.39inside the $15 to $100 sweet spot
Price range
$25.27–$98.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #104 within Safety & Flotation Devices. It carries 1,608 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
84%
Out of stock, average day
0.4%
Average rank
#104in Safety & Flotation Devices
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,608per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Girls Life Jacket 50-90 Lbs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$12K$18K$24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

34

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

42%

Top 20: 85%

Open market

9%

  • AIRHEAD40%
  • Hyperlite26%
  • Aqua LEISURE13%
  • Owntop6%
  • Roxy4%
  • SEAROCK3%
  • Open — no brand owns it (7 brands, 9%)

Demand

Girls Life Jacket 50-90 Lbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Search terms

Top Girls Life Jacket 50-90 Lbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls life jacket 50-90 lbs34K/yr
  • hyperlite life jacket kids38K/yr
  • girls life jacket23K/yr
  • girls life vest7K/yr
  • girls life jackets 40-60 lbs8K/yr
  • girl life jacket6K/yr
  • girl life jacket 50-90 pounds5K/yr
  • chaleco salvavidas para nias6K/yr
  • hyperlite kids life jacket5K/yr
  • hyper lite life jacket kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Life Jacket 50-90 Lbs

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
32%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Sizing is way off”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Girls Life Jacket 50-90 Lbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data