Girls Basketball
Worth a lookShows demand growing +249.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+249.3%90-day search growth — must beat 0% to launch
Avg price
Incredible$30.64avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Good$8.16–$135.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$539K$539K/yr · 2.6M searches
Review moat
Okay2,769.29avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Is girls basketball profitable on Amazon?
According to Flapen's Amazon United States niche tracking, girls basketball is a $539K/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Worth a look — 62/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
girls basketball market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #115
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 81%
- Out of stock
- 0.8%
- Avg brand age
- 35 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
117
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
32%
Top 20: 70%
Open market
14%
- WILSON59%
- Spalding9%
- KUYOTQ5%
- Senston5%
- BALSMART4%
- FAKOFIS3%
- Open — no brand owns it (16 brands, 14%)
girls basketball demand & seasonality
Weekly Amazon search volume, last 104 weeks — +249.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 12.3×
Top girls basketball search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- wnba1.2M/yr
- caitlin clark201K/yr
- wnba basketball79K/yr
- womens basketball115K/yr
- wnba apparel58K/yr
- girls basketball136K/yr
- size 6 basketball122K/yr
- wnba shirt44K/yr
- basketball size 687K/yr
- 28.5 basketball85K/yr
Top girls basketball products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilson Sporting Goods Wilson NCAA Final Four Edition Basketball Official - 29.5 WTB1233
WILSON$24.214.7★9,680 rev
WILSON Caitlin Clark Envision Basketball - Blue Size 5-27.5
WILSON$27.764.8★58 rev
WILSON Caitlin Clark x WNBA Oasis Basketball - Multicolored/White Size 6-28.5
WILSON$47.784.8★155 rev
WILSON Caitlin Clark Envision Basketball - Blue Size 6-28.5
WILSON$27.214.9★105 rev
Spalding Street Pink Outdoor Basketball 28.5
Spalding$21.774.6★15,244 rev
Newest
by launch date
BALSMART Size 6 Basketball for Womens 28.5 Basketball for Indoor Outdoor Play
BALSMART$17.25203 rev
WILSON NCAA Verified Indoor/Outdoor Basketball - Brown/Black Size 6-28.5
WILSON$32.5965 rev
WILSON Caitlin Clark Envision Basketball - Blue Size 5-27.5
WILSON$27.7658 rev
WILSON Caitlin Clark x WNBA Oasis Basketball - Multicolored/White Size 6-28.5
WILSON$47.78155 rev
WILSON Caitlin Clark Envision Basketball - Blue Size 6-28.5
WILSON$27.21105 rev
Trending
90-day click momentumWILSON NCAA Verified Indoor/Outdoor Basketball - Brown/Black Size 6-28.5
WILSON$32.594.5★
KUYOTQ Size 6 Youth Girls Womens Basketball 28.5 Vivid Color Durable High-Bounce Thickened Rubber Basketball for in & Outdoor Play Ideal Gift for Womens Girls(Deflated)
KUYOTQ$20.294.8★
BALSMART Size 6 Basketball for Womens 28.5 Basketball for Indoor Outdoor Play
BALSMART$17.254.5★
Spalding Street Outdoor Basketball 29.5
Spalding$22.934.6★
FAKOFIS Youth Basketball Size 5 (27.5) Premium Rubber Kids Basketball for Indoor Outdoor Backyard Park Pool Play Games (Gift for Children)
FAKOFIS$19.674.7★
What reviews say buyers love and hate about girls basketball
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Decent price”
“Good size and easy to pump up”
“The colors are bright and beautiful”
“easy to grip”
“Just as advertised”
“Durable”
“Comes with a pump too which is great”
“great for indoor as well as outdoor use”
“Easy to use”
What buyers complain about
“Came deflated”
“it always goes flat”
“Extremely cheap feel and terrible quality”
“it also leaks at the valve”
“Wrong size was sent”
“Ball got warped after a month of normal use”
“Grip could be better”
“Lost it's gold color after a week”
“It came looking used with scuff marks”
“So now I have a very expensive basketball”
Top return reasons
Common girls basketball questions
- Is girls basketball profitable to sell on Amazon United States?
- The niche generates $539K/yr across 59 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +249.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the girls basketball niche?
- 22 brands and 117 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in girls basketball?
- Top complaints mined from reviews: Inflation/Deflation, Flatness, Quality-Overall. The return rate is 1.6%.
- When does demand for girls basketball peak?
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 12.3× the quietest.
- What does it cost to enter the girls basketball niche?
- Listings span $8.16–$135.07; the average listing price is $30.64 (sweet spot $15–$100). The average incumbent carries 2,769 reviews — the moat a new listing must climb.