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Gifts for Women Who Work Out

Fail

Shoppers spend an estimated $33K a year here, so Gifts for Women Who Work Out is a Fail.

Flapen Score
26
26 / 100
Ranks 7,892 of 8,101 Sports & Outdoors niches · −21 vs the category median of 47
Market size
$33K/yr84K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
91%top-5 click share · 9 brands · 15 sellers

Flapen Score

Gifts for Women Who Work Out against its category

The dotted line is the Sports & Outdoors average. Past it, Gifts for Women Who Work Out is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gifts for Women Who Work Out market on Amazon at a glance

Shoppers on Amazon United States searched for Gifts for Women Who Work Out 84K times last year and spent an estimated $33K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
1.8%
Market size, estimated
$33Ka year
Peak month
December11.1× the quietest month
Top search term
fitness gifts for women78K searches a year

02 · Price

A sale here is worth $22.09.

Listings sell for $22.09 on average, from $13.03 to $33.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.09 that is $0 to $2K a year per listing.

Average price
$22.09inside the $15 to $100 sweet spot
Price range
$13.03–$33.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #254 within Weights & Accessories. It carries 7,929 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#254in Weights & Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
7,929per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Gifts for Women Who Work Out products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

7%

  • Brand 142%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Gifts for Women Who Work Out search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Gifts for Women Who Work Out search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fitness gifts for women78K/yr
  • fitness gifts women3K/yr
  • gifts for women who work out4K/yr

Reviews and returns

What reviews say buyers love and hate about Gifts for Women Who Work Out

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
4.2%of orders come back
“Tight fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gifts for Women Who Work Out questions

Answered from the same tracked data.