Gifts for People Who Walk
FailDemand is soft, at -64.1% this quarter, so Gifts for People Who Walk is a Fail.
- Flapen Score
- 32 / 100Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 4732
- Market size
- $8K/yr69K searches / yr
- 90-day growth
- -64.1%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 33 sellers
Flapen Score
Gifts for People Who Walk against its category
The dotted line is the Sports & Outdoors average. Past it, Gifts for People Who Walk is stronger. Inside it, weaker.
Market
The Gifts for People Who Walk market on Amazon at a glance
Shoppers on Amazon United States searched for Gifts for People Who Walk 69K times last year and spent an estimated $8K. The top 5 brands take 70% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -64.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $8Ka year
- Peak month
- December14.9× the quietest month
- Top search term
- walking gifts women8K searches a year
02 · Price
A sale here is worth $25.40.
Listings sell for $25.40 on average, from $9.51 to $158.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $25.40 that is $25K to $32K a year per listing.
- Average price
- $25.40inside the $15 to $100 sweet spot
- Price range
- $9.51–$158.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $25K–$32K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7,543 within Safety & Survival. It carries 9,065 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #7,543in Safety & Survival
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 9,065per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Gifts for People Who Walk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
33
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
24%
- Brand 122%
- Brand 217%
- Brand 315%
- Brand 48%
- Brand 58%
- Brand 66%
Demand
Gifts for People Who Walk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.9×
Search terms
Top Gifts for People Who Walk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- walking gifts women8K/yr
- gifts for people who walk4K/yr
- ai hand warmers rechargeable 2 pack8K/yr
- unihand hand warmer11K/yr
- power paw hand warmer6K/yr
- powerpaw hand warmer8K/yr
- unihand rechargeable hand warmers4K/yr
- powerpaw3K/yr
- ai hand warmers3K/yr
- powerpaw 5016K/yr
Reviews and returns
What reviews say buyers love and hate about Gifts for People Who Walk
We read the reviews and the return reasons for every product selling here.
“Too HOT to HANDLE”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gifts for People Who Walk questions
Answered from the same tracked data.









