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Giboard

Fail

Demand is soft, at -30.5% this quarter, so Giboard is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$1.4M/yr844K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
69%top-5 click share · 8 brands · 13 sellers

Flapen Score

Giboard against its category

The dotted line is the Sports & Outdoors average. Past it, Giboard is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giboard market on Amazon at a glance

Shoppers on Amazon United States searched for Giboard 844K times last year and spent an estimated $1.4M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 844K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
844K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
1.4%
Market size, estimated
$1.4Ma year
Peak month
December6.3× the quietest month
Top search term
slack board215K searches a year

02 · Price

A sale here is worth $119.23.

Listings sell for $119.23 on average, from $23.23 to $215.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $119.23 that is $30K to $60K a year per listing.

Average price
$119.23above the $15 to $100 sweet spot
Price range
$23.23–$215.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$30K–$60K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #70 within Balance Trainers. It carries 1,544 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
16.7%
Average rank
#70in Balance Trainers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,544per listing
Listings tracked
15

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Giboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 143%
  • Brand 237%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Giboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.3×

Search terms

Top Giboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slack board215K/yr
  • gibbon balance board148K/yr
  • slackboard83K/yr
  • gibbon slackboard53K/yr
  • giboard59K/yr
  • gibbon board28K/yr
  • gibbon20K/yr
  • slackboard balance board8K/yr
  • slack line balance board38K/yr
  • slackline board21K/yr

Reviews and returns

What reviews say buyers love and hate about Giboard

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Balance/Stability”
13%of negative reviews mention “Value For Money”
2.3%of orders come back
“I've struggled to find low priced”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Giboard questions

Answered from the same tracked data.