Giants Mug
FailShoppers spend an estimated $16K a year here, so Giants Mug is a Fail.
- Flapen Score
- 37 / 100Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 4737
- Market size
- $16K/yr22K searches / yr
- 90-day growth
- -10.5%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 6 sellers
Flapen Score
Giants Mug against its category
The dotted line is the Sports & Outdoors average. Past it, Giants Mug is stronger. Inside it, weaker.
Market
The Giants Mug market on Amazon at a glance
Shoppers on Amazon United States searched for Giants Mug 22K times last year and spent an estimated $16K. The top 5 brands take 98% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- -10.5%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $16Ka year
- Top search term
- ny giants coffee mug8K searches a year
02 · Price
A sale here is worth $20.03.
Listings sell for $20.03 on average, from $14.39 to $29.96. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $20.03 that is $0 to $2K a year per listing.
- Average price
- $20.03inside the $15 to $100 sweet spot
- Price range
- $14.39–$29.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #673 within Home & Kitchen. It carries 740 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 14.4%
- Average rank
- #673in Home & Kitchen
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 740per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Giants Mug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rico Industries NFL Football New York Giants Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug
- Price
- $16.46
- Rating
- 4.8/5
- Reviews
- 3,357
- Age
- 3y ago

New York Giants 14 Ounce Sculpted Logo Relief Coffee Mug
- Price
- $29.96
- Rating
- 4.8/5
- Reviews
- 325
- Age
- 14y ago

The Memory Company Officially Licensed NFL 15oz. Line-Up Ceramic Coffee Mug New York Giants
- Price
- $17.54
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 2y ago

FANMATS NFL New York Giants 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
- Price
- $17.22
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 3y ago

Rico Industries NFL Football New York Giants 15 oz White Ceramic Mug
- Price
- $15.25
- Rating
- 4.8/5
- Reviews
- 1,127
- Age
- 3y ago
Trending
estimated 90-day click momentum
FANMATS NFL New York Giants 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
- Price
- $17.22
- Rating
- 4.7/5
- Reviews
- 188
- Age
- 3y ago

FANMATS NFL New York Giants 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift
- Price
- $26.16
- Rating
- 4.9/5
- Reviews
- 48
- Age
- 1y ago

Rico Industries NFL Football New York Giants Dad Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
- Price
- $17.38
- Rating
- 4.8/5
- Reviews
- 352
- Age
- 2y ago

Simple Modern Officially Licensed NFL New York Giants 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | New York Giants
- Price
- $25.27
- Rating
- 4.7/5
- Reviews
- 812
- Age
- 1y ago

Rico Industries NFL Football New York Giants Big Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
- Price
- $18.47
- Rating
- 4.9/5
- Reviews
- 145
- Age
- 1y ago
Newest
by launch date
Rico Industries NFL Football New York Giants Big Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
- Price
- $18.47
- Rating
- 4.9/5
- Reviews
- 145
- Age
- 1y ago

Simple Modern Officially Licensed NFL New York Giants 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | New York Giants
- Price
- $25.27
- Rating
- 4.7/5
- Reviews
- 812
- Age
- 1y ago

FANMATS NFL New York Giants 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift
- Price
- $26.16
- Rating
- 4.9/5
- Reviews
- 48
- Age
- 1y ago

Rico Industries NFL Football New York Giants 18oz Soft Touch Easy Grip Tumbler
- Price
- $22.74
- Rating
- 4.7/5
- Reviews
- 1,354
- Age
- 1y ago

The Memory Company Officially Licensed 15oz Iridescent Mug with Logo New York Giants
- Price
- $14.39
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
6
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Rico Industries50%
- The Memory Company16%
- Boelter Brands15%
- FANMATS12%
- Simple Modern5%
- Tervis2%
- Open — no brand owns it (0%)
Demand
Giants Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.2× · 7 of 12 months tracked
Search terms
Top Giants Mug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ny giants coffee mug8K/yr
- ny giants mug6K/yr
- giants mug5K/yr
- giants coffee mug3K/yr
Reviews and returns
What reviews say buyers love and hate about Giants Mug
We read the reviews and the return reasons for every product selling here.
“Very good quality mug”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giants Mug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









