Giants Mug
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Price range
Great$14.39–$29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$20.03avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good740.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
Market size
Bad$16K$16K/yr · 22K searches
Is giants mug profitable on Amazon?
According to Flapen's Amazon United States niche tracking, giants mug is a $16K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
giants mug market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $20K–$25K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #673
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 14.4%
- Avg brand age
- 79 months
- Avg seller age
- 208 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
6
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Rico Industries50%
- The Memory Company16%
- Boelter Brands15%
- FANMATS12%
- Simple Modern5%
- Tervis2%
- Open — no brand owns it (0%)
giants mug demand & seasonality
Weekly Amazon search volume, last 29 weeks — -10.5% search growth over the last 90 days.Top giants mug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ny giants coffee mug8K/yr
- ny giants mug6K/yr
- giants mug5K/yr
- giants coffee mug3K/yr
Top giants mug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rico Industries NFL Football New York Giants Primary 16 oz Team Color Laser Engraved Ceramic Coffee Mug
Rico Industries$16.464.8★3,357 rev
New York Giants 14 Ounce Sculpted Logo Relief Coffee Mug
Boelter Brands$29.964.8★325 rev
The Memory Company Officially Licensed NFL 15oz. Line-Up Ceramic Coffee Mug New York Giants
The Memory Company$17.544.5★30 rev
FANMATS NFL New York Giants 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
FANMATS$17.224.7★188 rev
Rico Industries NFL Football New York Giants 15 oz White Ceramic Mug
Rico Industries$15.254.8★1,127 rev
Newest
by launch date
Rico Industries NFL Football New York Giants Big Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$18.47145 rev
Simple Modern Officially Licensed NFL New York Giants 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | New York Giants
Simple Modern$25.27812 rev
FANMATS NFL New York Giants 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift
FANMATS$26.1648 rev
Rico Industries NFL Football New York Giants 18oz Soft Touch Easy Grip Tumbler
Rico Industries$22.741,354 rev
The Memory Company Officially Licensed 15oz Iridescent Mug with Logo New York Giants
The Memory Company$14.39175 rev
Trending
90-day click momentumFANMATS NFL New York Giants 14 oz Relief Coffee Mug 14 Fluid Ounces | Ceramic | Sculpted 3D Logo | Team Color | Great Gift
FANMATS$17.224.7★
FANMATS NFL New York Giants 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift
FANMATS$26.164.9★
Rico Industries NFL Football New York Giants Dad Royal Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$17.384.8★
Simple Modern Officially Licensed NFL New York Giants 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | New York Giants
Simple Modern$25.274.7★
Rico Industries NFL Football New York Giants Big Blue 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug
Rico Industries$18.474.9★
What reviews say buyers love and hate about giants mug
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality mug”
“Colors are good”
“The design looks great”
“Nice and Heavy”
“It feels sturdy and well-made, and its the perfect size for coffee”
Top return reasons
Common giants mug questions
- Is giants mug profitable to sell on Amazon United States?
- The niche generates $16K/yr across 17 tracked products. 90-day search growth is -10.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the giants mug niche?
- 6 brands and 6 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 98% of demand.
- What does it cost to enter the giants mug niche?
- Listings span $14.39–$29.96; the average listing price is $20.03 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.