Giants Blanket
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.75avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$17.07–$164.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,723.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 51K searches
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Is giants blanket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, giants blanket is a $61K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
giants blanket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 50%
- Out of stock
- 24.3%
- Avg brand age
- 58 months
- Avg seller age
- 192 days
Competition: brands, sellers & click share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
16
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
48%
Top 20: 97%
Open market
12%
- Northwest35%
- FOCO30%
- NORTHWEST ENTERPRISES8%
- Pegasus Home Fashions8%
- Logo Brands4%
- ANTKING3%
- Open — no brand owns it (4 brands, 12%)
giants blanket demand & seasonality
Weekly Amazon search volume, last 102 weeks — -19.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 21.5×
Top giants blanket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- ny giants blanket18K/yr
- new york giants blanket16K/yr
- giants blanket13K/yr
- ny giants throw blanket5K/yr
Top giants blanket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO New York Giants NFL Team Property Of Sherpa Fleece Blanket
FOCO$43.994.8★2,427 rev
Northwest NFL New York Giants Unisex-Adult Fleece Throw Blanket 50 x 60 Singular Retired
Northwest$25.234.6★19,439 rev
NORTHWEST ENTERPRISES NFL Digitize Design Plush Raschel Thow Blanket 60x80 (New York Giants)
NORTHWEST ENTERPRISES$49.214.7★113 rev
Pegasus Home Fashions New York Giants 60 x 70 Hometown Logo Fleece Blanket
Pegasus Home Fashions$28.904.5★18 rev
Northwest NFL New York Giants Unisex-Adult Raschel Throw Blanket 50 x 60 Signature
Northwest$36.414.7★17,116 rev
Newest
by launch date
qzaadyu Football Gifts Blanket Football Fans Gifts for Men Women City Football Blanket Flannel Throw Blanket for Team Lover Player for Christmas Birthday Thanksgiving 60x50
qzaadyu$20.19122 rev
Big Blanket Co Premier Plush Hoodie With Built-In Eye Mask Charcoal
Big Blanket Co$164.630 rev
Pro Football Classic Fleece Throw Blanket - 50 x 60 (New York - Giants Blue)
Logo Brands$29.9846 rev
ANTKING New York Throw Blanket Custom Name and Number Blanket for Men Women Boy Gifts
ANTKING$32.65848 rev
FOCO New York Giants NFL Retro Cloud Sherpa Blanket
FOCO$26.6276 rev
Trending
90-day click momentumBig Blanket Co Premier Plush Hoodie With Built-In Eye Mask Charcoal
Big Blanket Co$164.630.0★
Northwest NFL New York Giants Unisex-Adult Fleece Throw Blanket 50 x 60 Singular Retired
Northwest$25.234.6★
Pegasus Home Fashions New York Giants 60 x 70 Hometown Logo Fleece Blanket
Pegasus Home Fashions$28.904.5★
qzaadyu Football Gifts Blanket Football Fans Gifts for Men Women City Football Blanket Flannel Throw Blanket for Team Lover Player for Christmas Birthday Thanksgiving 60x50
qzaadyu$20.194.6★
Northwest The Company NFL Double Sided Design Plush Raschel Thow Blanket 60x80 (New York Giants)
Northwest$39.954.4★
What reviews say buyers love and hate about giants blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“Super soft & warm”
“Great size for tall fellas”
“sweatshirt material really softens up when washed”
What buyers complain about
“Insufficient durability”
“Color not accurate”
“shedding when it came in the mail”
Top return reasons
Common giants blanket questions
- Is giants blanket profitable to sell on Amazon United States?
- The niche generates $61K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the giants blanket niche?
- 10 brands and 16 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in giants blanket?
- Top complaints mined from reviews: Durability, Color, Shrinkage Resistance. The return rate is 2.0%.
- When does demand for giants blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 21.5× the quietest.
- What does it cost to enter the giants blanket niche?
- Listings span $17.07–$164.63; the average listing price is $37.75 (sweet spot $15–$100). The average incumbent carries 4,724 reviews — the moat a new listing must climb.