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Giants Beanie

Fail

The top 5 brands take 99% of clicks, so Giants Beanie is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$119K/yr234K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
42%top-5 click share · 6 brands · 50 sellers

Flapen Score

Giants Beanie against its category

The dotted line is the Sports & Outdoors average. Past it, Giants Beanie is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Giants Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Giants Beanie 234K times last year and spent an estimated $119K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $119K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
1.6%
Market size, estimated
$119Ka year
Peak month
December6.5× the quietest month
Top search term
ny giants hat92K searches a year

02 · Price

A sale here is worth $32.40.

Listings sell for $32.40 on average, from $17.41 to $45.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.40 that is $0 to $3K a year per listing.

Average price
$32.40inside the $15 to $100 sweet spot
Price range
$17.41–$45.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

11% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 42.2% of listings are out of stock. The average listing ranks #782 within Clothing Accessories. It carries 1,396 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
73%
Out of stock, average day
42.2%
Average rank
#782in Clothing Accessories
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,396per listing
Listings tracked
37

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Giants Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

50

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

0%

  • Brand 173%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 51%
  • Brand 61%

Demand

Giants Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Giants Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ny giants hat92K/yr
  • new york giants hat55K/yr
  • ny giants hats for men11K/yr
  • new york giants hats7K/yr
  • ny giants hats6K/yr
  • new york giants snapback hat5K/yr
  • giants beanie15K/yr
  • new york giants fitted hat5K/yr
  • ny giants beanie11K/yr
  • new york giants beanie8K/yr

Reviews and returns

What reviews say buyers love and hate about Giants Beanie

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“The buckle and strap arw not meant to be, not in good quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Giants Beanie questions

Answered from the same tracked data.