giants beanie
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$32.40avg listing price — sweet spot $15–$100
Price range
Incredible$17.41–$45.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,395.81avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 234K searches
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, giants beanie is a $119K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
giants beanie market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #782
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 11%
- Out of stock
- 42.2%
- Avg brand age
- 70 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
50
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
0%
- New Era73%
- 4715%
- Kneenow7%
- FOCO4%
- Outerstuff1%
- Ultra Game1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5×
Top giants beanie search terms
- ny giants hat92K/yr
- new york giants hat55K/yr
- ny giants hats for men11K/yr
- new york giants hats7K/yr
- ny giants hats6K/yr
- new york giants snapback hat5K/yr
- giants beanie15K/yr
- new york giants fitted hat5K/yr
- ny giants beanie11K/yr
- new york giants beanie8K/yr
Top giants beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size New York Giants)
New Era$36.684.8★368 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (New York Giants)
New Era$38.144.8★948 rev
MVP Cap New York Yankess - Rattle Teal - 47 Brand
47$30.444.8★5,443 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (New York Giants)
New Era$38.444.7★2,708 rev
New Era NFL 9FIFTY Black/White Adjustable Snapback Hat Cap One Size Fits All (New York Giants)
New Era$32.774.6★375 rev
Newest
by launch date
New Era Mens Royal New York Giants 9SEVENTY Trucker Adjustable Hat
New Era$37.654 rev
New Era Mens Royal New York Giants Core Team Script 9FIFTY Snapback Hat
New Era$39.572 rev
New Era Mens Royal New York Giants 9FIFTY Snapback Hat
New Era$39.704 rev
New Era Mens Royal New York Giants Core Team 9FIFTY Trucker Snapback Hat
New Era$39.5911 rev
New Era Mens Royal/Red New York Giants 2026 NFL Draft On Stage Pre-Curved 9FIFTY Snapback Hat
New Era$45.944 rev
Trending
90-day click momentumNew Era Mens Royal New York Giants Core Team 9FIFTY Trucker Snapback Hat
New Era$39.594.9★
New Era Mens Royal New York Giants 9SEVENTY Trucker Adjustable Hat
New Era$37.655.0★
47 NFL Unisex Adult Clean Up Primary Logo Adjustable Hat Cap One Size (US Alpha One Size New York Giants - Blue New York Giants)
47$38.144.3★
New Era Mens Royal New York Giants Core Team Script 9FIFTY Snapback Hat
New Era$39.575.0★
New Era Mens Royal New York Giants 9FIFTY Snapback Hat
New Era$39.705.0★
What buyers say about giants beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Fits great”
“the color is accurate”
“It is comfortable”
“Just as described”
“Good hat holds shape”
“Its adjustable”
“Decent price”
“Love it great material and very comfortable”
“Love the color and design”
What buyers complain about
“The buckle and strap arw not meant to be, not in good quality”
“Not lasting”
“But don't get me started on the price because what I paid for this hat I was able to buy a new Fitted hat last year for less than what I paid for this one”
“Color is not as shown”
“Dirty”
Top return reasons
Common questions
- Is giants beanie profitable to sell on Amazon United States?
- The niche generates $119K/yr across 37 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +1.4%. Flapen's verdict: Skip it (37/100).
- How competitive is the giants beanie niche?
- 6 brands and 50 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in giants beanie?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 5.2% — above our launch gate.
- When does demand for giants beanie peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
- What does it cost to enter the giants beanie niche?
- Listings span $17.41–$45.94; the average listing price is $32.40 (sweet spot $15–$100). The average incumbent carries 1,396 reviews — the moat a new listing must climb.