ghd machine
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 6% kills the launch gate
Review moat
Okay1,599.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$235.09avg listing price — sweet spot $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$118K$118K/yr · 64K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad$27.82–$623.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, ghd machine is a $118K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 33/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
ghd machine market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $59K–$118K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 0.8%
- Avg BSR
- #311
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 67%
- Out of stock
- 15.7%
- Avg brand age
- 37 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
18
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
8%
- Lifepro39%
- JELENS19%
- REP14%
- CAP Barbell8%
- MARCY7%
- Sunny Health & Fitness4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top ghd machine search terms
- ghd machine25K/yr
- glute ham developer18K/yr
- ghd machine gym7K/yr
- glute ham machine4K/yr
- ghd workout machine3K/yr
- glute ham raise3K/yr
- glute ham raise machine4K/yr
Top ghd machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$122.124.3★1,277 rev
JELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
JELENS$501.310.0★0 rev
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$84.034.3★1,277 rev
REP Fitness Glute Ham Developer Commercial Grade GHD Machine Adjustable Glute Ham Raise & Hyperextension Back Extension Bench Heavy Duty Steel Trainer for Hamstrings Glutes Core & Home Gym
REP$528.074.4★49 rev
Marcy Adjustable Hyperextension Roman Chair / Exercise Hyper Bench JD-3.1 Dark grey
MARCY$102.394.4★3,386 rev
Newest
by launch dateJELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
JELENS$501.310 rev
FAGUS H Adjustable Glute Ham Developer Machine(GHD) Hyperextension Machine with Band Pegs Leg Machine Home Gym for 3x3 Power Cage Red
FAGUS H$399.642 rev
LIONSCOOL Heavy-Duty Adjustable Roman Chair - Back Extension Bench with Multiple Adjustment Functions- Hyperextension Bench Perfect for Home Gym (BLACK 45-180 Bench)
LIONSCOOL$178.18112 rev
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$84.031,277 rev
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$122.121,277 rev
Trending
90-day click momentumJELENS HL01 Adjustable Glute Ham Developer GHD Machine & Leg Extension and Curl Machine 2 in 1 Strength Training Machine for Hyperextension & Nordic Hamstring Curl (HL01)
JELENS$501.310.0★
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$122.124.3★
LifePro SculptTrainer Roman Chair with 330 lb Capacity Incline Adjustable Hyperextension Bench for All-in-One Body Workout Foldable Home Gym Back Extension Machine for Glutes Core & Lower Back
Lifepro$84.034.3★
REP Fitness Glute Ham Developer Commercial Grade GHD Machine Adjustable Glute Ham Raise & Hyperextension Back Extension Bench Heavy Duty Steel Trainer for Hamstrings Glutes Core & Home Gym
REP$528.074.4★
Marcy Adjustable Hyperextension Roman Chair / Exercise Hyper Bench JD-3.1 Dark grey
MARCY$102.394.4★
What buyers say about ghd machine
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“Seems adequately made”
“As advertised”
“adjustable”
“But it seems durable enough”
“Strong stable works perfect”
“Great for back pain relief”
“Works great”
“Awesome heavy duty definitely holds a big boy”
“stores away nicely”
What buyers complain about
“Terrible assembly”
“The quality control is none existent”
“Stupid directions”
“not very stable”
“The third, smaller bolt does not fit”
“My only gripe really would be the padding itself”
“Hurts my achy back”
“Its extremely difficult to use”
“I'm not sure on the durability of it”
“Other than the frame being wobbly place where you adjust this the height it it's also not too tight of a fit so it's kind of wobbly just seems kind of cheaply made”
Top return reasons
Common questions
- Is ghd machine profitable to sell on Amazon United States?
- The niche generates $118K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the ghd machine niche?
- 10 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in ghd machine?
- Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 2.6%.
- When does demand for ghd machine peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the ghd machine niche?
- Listings span $27.82–$623.22; the average listing price is $235.09 (sweet spot $15–$100). The average incumbent carries 1,600 reviews — the moat a new listing must climb.