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garmin vivo

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 12Growth 50Conversion 9Competition 22Returns 35Price range 30Avg price 62Brand share 0Review moat 24Quality gap 89

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good$137.59

avg listing price — sweet spot $15–$100

Growth

Okay+19.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.8%

return rate — above 6% kills the launch gate

Price range

Okay$23.90–$279.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,503.23

avg incumbent reviews — the moat a new listing must climb

Competition

Bad74%

top-5 click share — a locked-up shelf

Market size

Bad$49K

$49K/yr · 51K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, garmin vivo is a $49K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Nov. Verdict: Skip it — 32/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

garmin vivo market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$34K–$69K
units × avg price
Launch success
2 of 2 new (360d)
Conversion rate
0.7%
Avg BSR
#125
Page quality
0%
Prime
92%
Sponsored
100%
Out of stock
5.0%
Avg brand age
32 months
Avg seller age
174 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Garmin87%
  • Realalt9%
  • Fitbit5%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — +19.8% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Nov · busiest ÷ quietest = 2.2×

Top garmin vivo search terms

  • garmin tracker16K/yr
  • garmin step tracker12K/yr
  • garmin pedometer7K/yr
  • garmin connect6K/yr
  • garmin fitbit4K/yr
  • garmin step counter3K/yr
  • garmin vivosport3K/yr
All search terms

Top garmin vivo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$7K30%$15K45%$22K60%$29K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about garmin vivo

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life10%

“Long battery Life”

Quality-Overall9%

“Excellent Product”

Ease Of Use8%

“easy to read”

Value For Money7%

“Excellent value for the price”

Advertised Vs Actual Product5%

“As advertised”

Comfort-Overall5%

“Very comfortable”

Charging5%

“The charging is pretty quick”

Software/Application5%

“the app is super easy”

Durability4%

“it's durable”

Size-Overall4%

“Great size”

What buyers complain about

Charging13%

“Not charging”

Durability9%

“Doesn't last”

Battery Life8%

“Battery DRAINED”

Software/Application7%

“Terrible app for product”

Connectivity-Overall6%

“Stopped connecting to app”

Functionality-Overall6%

“Stopped working”

Size-Overall5%

“it was just too big”

Ease Of Use5%

“Difficult to read”

Quality-Overall5%

“Bad Quality Control after Refurbish”

Value For Money4%

“Expensive and disappointing”

Top return reasons

Size-Overall17%
Functionality-Overall13%
Connectivity-Overall8%
Charging7%
Compatibility-Overall6%
Advertised Vs Actual Product6%
Value For Money5%
Battery Life5%
Product Condition4%
Comfort-Overall3%

Common questions

Is garmin vivo profitable to sell on Amazon United States?
The niche generates $49K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +19.8%. Flapen's verdict: Skip it (32/100).
How competitive is the garmin vivo niche?
3 brands and 130 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in garmin vivo?
Top complaints mined from reviews: Charging, Durability, Battery Life. The return rate is 4.8%.
When does demand for garmin vivo peak?
Demand peaks in Jul–Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the garmin vivo niche?
Listings span $23.90–$279.10; the average listing price is $137.59 (sweet spot $15–$100). The average incumbent carries 5,503 reviews — the moat a new listing must climb.