- Flapen Score
- 31 / 100Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 4731
- Market size
- $49K/yr51K searches / yr
- 90-day growth
- +19.8%search demand this quarter
- Competition
- 74%top-5 click share · 3 brands · 130 sellers
Flapen Score
Garmin Vivo against its category
The dotted line is the Sports & Outdoors average. Past it, Garmin Vivo is stronger. Inside it, weaker.
Market
The Garmin Vivo market on Amazon at a glance
Shoppers on Amazon United States searched for Garmin Vivo 51K times last year and spent an estimated $49K. All 3 brands take every click. Demand peaks in Jul–Nov. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +19.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $49Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- garmin tracker16K searches a year
02 · Price
A sale here is worth $137.59.
Listings sell for $137.59 on average, from $23.90 to $279.10. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $137.59 that is $0 to $14K a year per listing.
- Average price
- $137.59above the $15 to $100 sweet spot
- Price range
- $23.90–$279.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$14K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #125 within Fitness Technology. It carries 5,503 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #125in Fitness Technology
- Average rating
- 4.09 starsAmazon United States average 4.42 stars
- Average reviews
- 5,503per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Garmin Vivo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 29%
- Brand 35%
- Open — no brand owns it (0%)
Demand
Garmin Vivo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Garmin Vivo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garmin tracker16K/yr
- garmin step tracker12K/yr
- garmin pedometer7K/yr
- garmin connect6K/yr
- garmin fitbit4K/yr
- garmin step counter3K/yr
- garmin vivosport3K/yr
Reviews and returns
What reviews say buyers love and hate about Garmin Vivo
We read the reviews and the return reasons for every product selling here.
“Not charging”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garmin Vivo questions
Answered from the same tracked data.









