Ganzo Knives
FailThe top 5 brands take 100% of clicks, so Ganzo Knives is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $14K/yr157K searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 25%top-5 click share · 4 brands · 6 sellers
Flapen Score
Ganzo Knives against its category
The dotted line is the Sports & Outdoors average. Past it, Ganzo Knives is stronger. Inside it, weaker.
Market
The Ganzo Knives market on Amazon at a glance
Shoppers on Amazon United States searched for Ganzo Knives 157K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $14Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- ganzo knives84K searches a year
02 · Price
A sale here is worth $21.02.
Listings sell for $21.02 on average, from $6.34 to $35.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.02 that is $0 to $2K a year per listing.
- Average price
- $21.02inside the $15 to $100 sweet spot
- Price range
- $6.34–$35.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #810 within Knives & Tools. It carries 312 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 96%
- Out of stock, average day
- 7.8%
- Average rank
- #810in Knives & Tools
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 312per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Ganzo Knives products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ganzo G729-BK Folding Pocket Knife 440C Stainless Steel Blade Ergonomic G10 Non-Slip Handle with Clip Hunting Fishing Camping Folder Axis Lock Outdoor EDC Knife (Black)
- Price
- $21.18
- Rating
- 4.4/5
- Reviews
- 864
- Age
- 4y ago

Ganzo G720 Folding Knife in Black Green and Orange
- Price
- $22.86
- Rating
- 4.7/5
- Reviews
- 830
- Age
- 10y ago

Firebird GANZO F759MS-BK Pocket Folding Knife 440C Stainless Steel Serrated Blade Anti-Slip Handle with Clip Fishing Camping EDC Utility Pocket Knife (Black)
- Price
- $16.01
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3y ago

Firebird GANZO F7601 Pocket Folding Knife 440C Stainless Steel Blade G-10 Anti-Slip Handle with Clip Hunting Gear Fishing Camping Folder Outdoor EDC Knife (Grey)
- Price
- $19.59
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 5y ago

GANZO Firebird F759M Pocket Folding Knife 440C Stainless Steel Blade Nylon Glass Fiber Anti-Slip Handle with Clip Tactical Survival Fishing Camping EDC Knife (Green)
- Price
- $16.91
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 7y ago
Trending
estimated 90-day click momentum
Ganzo - G611-O Folding Pocket Knife Camping Outdoor Overall Lenght: 7.48in PTM-us.
- Price
- $6.34
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 1y ago

Firebird GANZO F759MS-BK Pocket Folding Knife 440C Stainless Steel Serrated Blade Anti-Slip Handle with Clip Fishing Camping EDC Utility Pocket Knife (Black)
- Price
- $16.01
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 3y ago

Firebird GANZO FH925-GB Small Pocket Folding Knife Button Lock D2 Steel Blade G10 Anti-Slip Handle with Clip Camping Outdoor EDC Utility Knife Best Gift for Men Women (Green)
- Price
- $26.88
- Rating
- 4.5/5
- Reviews
- 295
- Age
- 2y ago

Firebird GANZO F759M Pocket Folding Knife 440C Stainless Steel Blade Anti-Slip Handle with Clip Fishing Camping EDC Utility Pocket Knife (Blue)
- Price
- $16.91
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 7y ago

Ganzo G729-BK Folding Pocket Knife 440C Stainless Steel Blade Ergonomic G10 Non-Slip Handle with Clip Hunting Fishing Camping Folder Axis Lock Outdoor EDC Knife (Black)
- Price
- $21.18
- Rating
- 4.4/5
- Reviews
- 864
- Age
- 4y ago
Newest
by launch date
Firebird GANZO FH927 Sturdy Pocket Folding Knife D2 Steel Blade G10 Anti-Slip Handle with Clip Camping Hunting Fishing Outdoor EDC Utility Pocket Knife (Black)
- Price
- $25.60
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 1y ago

Ganzo - G611-O Folding Pocket Knife Camping Outdoor Overall Lenght: 7.48in PTM-us.
- Price
- $6.34
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 1y ago

Firebird GANZO FH926-PL Sturdy Pocket Folding Knife Button Lock D2 Steel Blade G10 Anti-Slip Handle with Clip Camping Outdoor EDC Utility Knife Best Gift for Men Women (Purple)
- Price
- $27.96
- Rating
- 4.7/5
- Reviews
- 48
- Age
- 1y ago

Firebird Ganzo G627-GB EDC Folding Pocket Knife Razor Sharp 8CR14 Blade Handle with Clip Outdoor Hunting Fishing Hiking Folder Best Gift for Men (Green)
- Price
- $11.16
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 1y ago

Firebird GANZO G704B-BK Pocket Folding Knife 3.34 440C Stainless Steel Black Blade G-10 Anti-Slip Handle with Clip Hunting Fishing Camping Folder Outdoor EDC Pocket Knife (Black)
- Price
- $22.21
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.
Brands
4 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
25%
Top 20: 65%
Open market
0%
- Firebird68%
- Ganzo31%
- FreeTiger1%
- SRM0%
Demand
Ganzo Knives search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ganzo Knives search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ganzo knives84K/yr
- ganzo knife24K/yr
- ganzo23K/yr
- ganzo firebird knives12K/yr
- firebird knife7K/yr
- ganzo firebird5K/yr
- ganzo g7292K/yr
Reviews and returns
What reviews say buyers love and hate about Ganzo Knives
We read the reviews and the return reasons for every product selling here.
“Garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ganzo Knives questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









