Ganzo Knives
FailThe top 5 brands take 100% of clicks, so Ganzo Knives is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $14K/yr157K searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 25%top-5 click share · 4 brands · 6 sellers
Flapen Score
Ganzo Knives against its category
The dotted line is the Sports & Outdoors average. Past it, Ganzo Knives is stronger. Inside it, weaker.
Market
The Ganzo Knives market on Amazon at a glance
Shoppers on Amazon United States searched for Ganzo Knives 157K times last year and spent an estimated $14K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 157K
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $14Ka year
- Peak month
- September1.4× the quietest month
- Top search term
- ganzo knives84K searches a year
02 · Price
A sale here is worth $21.02.
Listings sell for $21.02 on average, from $6.34 to $35.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.02 that is $0 to $2K a year per listing.
- Average price
- $21.02inside the $15 to $100 sweet spot
- Price range
- $6.34–$35.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #810 within Knives & Tools. It carries 312 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 96%
- Out of stock, average day
- 7.8%
- Average rank
- #810in Knives & Tools
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 312per listing
- Listings tracked
- 56
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Ganzo Knives products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
25%
Top 20: 65%
Open market
0%
- Brand 168%
- Brand 231%
- Brand 31%
- Brand 40%
Demand
Ganzo Knives search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Ganzo Knives search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ganzo knives84K/yr
- ganzo knife24K/yr
- ganzo23K/yr
- ganzo firebird knives12K/yr
- firebird knife7K/yr
- ganzo firebird5K/yr
- ganzo g7292K/yr
Reviews and returns
What reviews say buyers love and hate about Ganzo Knives
We read the reviews and the return reasons for every product selling here.
“Garbage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ganzo Knives questions
Answered from the same tracked data.









