Fsu
FailBuyers convert on only 1.2% of searches, so Fsu is a Fail.
- Flapen Score
- 49 / 100Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 4749
- Market size
- $181K/yr680K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 52%top-5 click share · 19 brands · 20 sellers
Flapen Score
Fsu against its category
The dotted line is the Sports & Outdoors average. Past it, Fsu is stronger. Inside it, weaker.
Market
The Fsu market on Amazon at a glance
Shoppers on Amazon United States searched for Fsu 680K times last year and spent an estimated $181K. The top 5 brands take 55% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 680K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $181Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- fsu merch95K searches a year
02 · Price
A sale here is worth $22.92.
Listings sell for $22.92 on average, from $9.47 to $51.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $22.92 that is $0 to $2K a year per listing.
- Average price
- $22.92inside the $15 to $100 sweet spot
- Price range
- $9.47–$51.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #485 within Home & Kitchen. It carries 1,629 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #485in Home & Kitchen
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,629per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Fsu products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
20
Top-5 brand share
55%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
39%
- Brand 128%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Fsu search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 6.8×
Search terms
Top Fsu search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fsu merch95K/yr
- fsu131K/yr
- florida state62K/yr
- florida state merch11K/yr
- florida state seminoles61K/yr
- florida state seminoles apparel114K/yr
- florida state university13K/yr
- fsu decor10K/yr
- fsu gifts12K/yr
- fsu womens apparel93K/yr
Reviews and returns
What reviews say buyers love and hate about Fsu
We read the reviews and the return reasons for every product selling here.
“its sits pretty high in the front”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fsu questions
Answered from the same tracked data.









