Is fsu profitable to sell on Amazon United States?

The niche generates $181K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (49/100).

How competitive is the fsu niche?

19 brands and 20 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in fsu?

Top complaints mined from reviews: Size-Overall, Warmth, Thickness. The return rate is 2.4%.

When does demand for fsu peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the fsu niche?

Listings span $9.47–$51.74; the average listing price is $22.92 (sweet spot $15–$100). The average incumbent carries 1,629 reviews — the moat a new listing must climb.

Fsu

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Avg price

Incredible$22.92

avg listing price — sweet spot $15–$100

Price range

Great$9.47–$51.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,628.69

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$181K

$181K/yr · 680K searches

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Is fsu profitable on Amazon?

According to Flapen's Amazon United States niche tracking, fsu is a $181K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 49/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

fsu market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: $287K–$344K; units × avg price
Conversion rate: 1.2%
Avg BSR: #485
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 7.2%
Avg brand age: 57 months
Avg seller age: 180 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

52%

Top 20: 90%

Open market

39%

Florida State University28%
LOGOVISION8%
Rico Industries7%
Northwest6%
The Game6%
College Covers6%

fsu demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top fsu search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fsu merch95K/yr +22.3%1.5% conv.
fsu131K/yr +20.9%0.7% conv.
florida state62K/yr +15.8%0.5% conv.
florida state merch11K/yr +792.2%1.0% conv.
florida state seminoles61K/yr -9.0%0.2% conv.
florida state seminoles apparel114K/yr -57.8%0.4% conv.
florida state university13K/yr +26.6%1.0% conv.
fsu decor10K/yr +11.3%0.3% conv.
fsu gifts12K/yr +61.9%1.0% conv.
fsu womens apparel93K/yr -77.8%0.3% conv.

All search terms

Top fsu products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Florida State University FSU Seminoles Official Seminoles Logo Unisex Adult T-Shirt Seminoles Logo Small

Florida State University$18.354.6★523 rev

FSU Seminoles Florida State University Official Distressed Primary Unisex Adult T-Shirt Florida State University Medium

LOGOVISION$18.534.5★1,944 rev

College Covers Everything Comfy Florida State Seminoles Tailgating or Grilling Apron With 9 Pocket Fully Adjustable

College Covers$20.414.5★482 rev

NCAA No Show Tab Socks - Florida State Seminoles Garnet/Gold Large

TCK$17.864.8★332 rev

Rico Industries NCAA Florida State Seminoles Classic 12 x 30 Felt Wall Dcor Pennant - Great for Home/Bed Room/Man Cave Dcor

Rico Industries$11.104.8★1,413 rev

Newest

by launch date

FSU Crescent Shoulder Bags for Women Ladies Clutch Underarm Purse with RFID Protection Leather Half Moon Handbags for Fan Gifts | NC-HB-FSU-017-1-BG

Montana West$51.7433 rev

6mo ago

Montana West FSU Sling Bag for Women Men Multiple Pockets Crossbody Sling Bags with Convertible Shoulder Strap Chest Bag Quilted Cross Body Bag for Gift Game Day & Concert | NC-FSU018TN

Montana West$40.6344 rev

7mo ago

Warm Pals Renegade Florida State Universty Mascot FSU - Heatable Coolable Bedtime Comfort Plushie - 1.5lbs - Cozy Microwavable Lavender Scented Plush Toys - Heated Stuffed Animal Officially Licensed

Warm Pals$32.265 rev

8mo ago

NCAA No Show Tab Socks - Florida State Seminoles Garnet/Gold Large

TCK$17.86332 rev

1y ago

Littlearth Florida State Seminoles NCAA Clear Fanny Fan Purse

Littlearth$25.42120 rev

1y ago

What reviews say buyers love and hate about fsu

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great quality, clear design and a perfect gift for that football fan”

Soft Feel15%

“Super soft”

Advertised Vs Actual Product13%

“Very cute looks exactly as pictured”

Size-Overall10%

“Nice big and sturdy”

Gifting Purpose6%

“Cute gift”

Design-Overall5%

“clear design”

Material Quality5%

“We appreciate the quality of the material”

Connectivity-Overall3%

“Easy to connect and great sound”

Value For Money3%

“I got this on sale so the price was unbeatable”

Color3%

“Game day bracelet, fun and comes in many colors”

What buyers complain about

Size-Overall38%

“its sits pretty high in the front”

Warmth13%

“No warmth”

Thickness13%

“is ridiculously thin”

Color5%

“The only downside is the color”

Top return reasons

Size-Overall46%

Material Quality7%

Quality-Overall6%

Color4%

Thin4%

Advertised Vs Actual Product4%

Stitch/Finish/Polish4%

Wrist Fit3%

Thickness3%