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Frozen Water Bottle

Fail

The top 5 brands take 98% of clicks, so Frozen Water Bottle is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$99K/yr122K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
69%top-5 click share · 6 brands · 24 sellers

Flapen Score

Frozen Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Frozen Water Bottle is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Water Bottle 122K times last year and spent an estimated $99K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
4.5%
Market size, estimated
$99Ka year
Peak month
August2.8× the quietest month
Top search term
frozen water bottle47K searches a year

02 · Price

A sale here is worth $18.20.

Listings sell for $18.20 on average, from $9.86 to $27.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.20 that is $5K to $9K a year per listing.

Average price
$18.20inside the $15 to $100 sweet spot
Price range
$9.86–$27.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #354 within Sports Water Bottles. It carries 13,546 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#354in Sports Water Bottles
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
13,546per listing
Listings tracked
17

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Frozen Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

24

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 231%
  • Brand 325%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Frozen Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Frozen Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen water bottle47K/yr
  • elsa water bottle39K/yr
  • frozen water bottles for girls22K/yr
  • elsa water bottle for kids 3-56K/yr
  • frozen thermos4K/yr
  • elsa water bottle for girls age 4-75K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Water Bottle

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Leak-Proof”
1.8%of orders come back
“Not leakproof”
A buyer, on “Leak-Proof”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Frozen Water Bottle questions

Answered from the same tracked data.