Frog Lure
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Growth
Incredible+191.4%90-day search growth — must beat 0% to launch
Review moat
Good681.95avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.18–$20.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$175K$175K/yr · 353K searches
Is frog lure profitable on Amazon?
According to Flapen's Amazon United States niche tracking, frog lure is a $175K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
frog lure market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $144K–$172K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 3.7%
- Avg brand age
- 53 months
- Avg seller age
- 166 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
29
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
14%
- Berkley50%
- Booyah11%
- KRLAO8%
- Jeoronuly7%
- LENPABY7%
- Strike King3%
- Open — no brand owns it (6 brands, 14%)
frog lure demand & seasonality
Weekly Amazon search volume, last 104 weeks — +191.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.8×
Top frog lure search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- frog lure91K/yr
- top water frog44K/yr
- topwater frog30K/yr
- frog lures27K/yr
- frog lures for bass fishing28K/yr
- frog fishing lures20K/yr
- frog bait12K/yr
- fishing frogs15K/yr
- frogs for bass fishing7K/yr
- booyah pad crasher9K/yr
Top frog lure products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Berkley Swamp Lord Popping Hollow Body Frog Fishing Lure Green Pumpkin 61mm Soft Body for Improved Hook-Up Ratio Sealed to Prevent Water Intrusion Equipped with Sharp Fusion19 Hooks
Berkley$10.794.5★330 rev
Berkley Swamp Lord Standard Hollow Body Frog Fishing Lure Green Pumpkin 65mm Soft Body for Improved Hook-Up Ratio Sealed to Prevent Water Intrusion Equipped with Sharp Fusion19 Hooks
Berkley$10.234.5★330 rev
5PCS Topwater Frog Lures Set with Box Realistic Soft Hollow Body Fishing Lures for Bass Snakehead Pike Bowfin Weedless Freshwater Simulated Frog Baits
Jeoronuly$8.594.5★631 rev
LENPABY 5pcs Frog Lure Ray Frog Topwater Fishing Crankbait Lures/Artificial Soft Bait 5.5CM 8G Soft Tube Bait Especially for Bass Snakehead Freshwater Soft Bai Musky Tackle Box Spitted weedless bas
LENPABY$8.264.5★2,360 rev
Berkley Swamp Lord Standard Hollow Body Frog Fishing Lure Bully 65mm Soft Body for Improved Hook-Up Ratio Sealed to Prevent Water Intrusion Equipped with Sharp Fusion19 Hooks
Berkley$9.874.5★330 rev
Newest
by launch date
Fishing Lures - Fishing Kit Included 193Pcs Fishing Accessories and Tackle Box Frogs Minnows Soft Baits Hooks & Weights Accessories Gear Gift for Men Freshwater Bass Trout
ShinHye$20.8242 rev
Thouisland Brand 5PCS Frog Lure Kit - Topwater Fishing Lures for Pike Snakehead & Freshwater Fish | 5.5CM 13G Soft PVC Baits with Weedless Hooks
THOUISLAND$9.8332 rev
CASTSTRIKE Topwater Frog Lures for Bass Fishing 5 Pack Soft Hollow Body Weedless Frog Bait Realistic Swimming Action High Hookup Crankbait for Freshwater Fishing Includes Tackle Box(2.4in)
CASTSTRIKE$9.0094 rev
CASTSTRIKE Topwater Frog Lures for Bass Fishing 5 Pack Soft Hollow Body Weedless Frog Bait Realistic Swimming Action High Hookup Crankbait for Freshwater Fishing Includes Tackle Box(2.1in)
CASTSTRIKE$8.9894 rev
EXAURAFELIS Topwater Frog Fishing Lures 5pcs Weedless Soft Frog Baits with Tackle Box Freshwater Floating Lures for Bass Pike Snakehead Musky Ray Frog Lures for Beginners
EXAURAFELIS$8.9393 rev
Trending
90-day click momentum
Strike King SFKVD-46 KVD Sexy Frog Green Pumpkin-Orange Throat 6 1/4-inch
Strike King$13.384.4★
Fishing Lures - Fishing Kit Included 193Pcs Fishing Accessories and Tackle Box Frogs Minnows Soft Baits Hooks & Weights Accessories Gear Gift for Men Freshwater Bass Trout
ShinHye$20.824.7★
Berkley Swamp Lord Popping Hollow Body Frog Fishing Lure Chartreuse Perch 61mm Soft Body for Improved Hook-Up Ratio Sealed to Prevent Water Intrusion Equipped with Sharp Fusion19 Hooks
Berkley$10.764.5★
Berkley Swamp Lord Standard Hollow Body Frog Fishing Lure Bone 65mm Soft Body for Improved Hook-Up Ratio Sealed to Prevent Water Intrusion Equipped with Sharp Fusion19 Hooks
Berkley$10.214.5★
LUNKERHUNT Topwater Fishing Lures Kit (3-Pack) for Bass Trout | 1 Turtle 1 Frog and 1 Sunfish Prop | Freshwater Fishing Bait for Pike Soft Hollow Body Weedless Hooks
Lunkerhunt$20.154.4★
What reviews say buyers love and hate about frog lure
What buyers praise and complain about, mined from review topics.What buyers love
“Just as good as the name brand”
“Good value”
“As shown”
“It is the right size for all”
“Works great”
“it walks really good”
“And it never got tangled up in the weeds”
“Its not luck — its design”
“Good color”
“Good for beginners”
What buyers complain about
“Big fish”
“Poor Quality”
“Deceptive description”
“not function”
“have a plastic smell”
“Half of it was cut”
“Product use”
Top return reasons
Common frog lure questions
- Is frog lure profitable to sell on Amazon United States?
- The niche generates $175K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +191.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the frog lure niche?
- 12 brands and 29 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in frog lure?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.4%.
- When does demand for frog lure peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.8× the quietest.
- What does it cost to enter the frog lure niche?
- Listings span $6.18–$20.82; the average listing price is $11.48 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.