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Freezable Lunch Bag Kids

Maybe

Products sell for $27.47 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Freezable Lunch Bag Kids is a Maybe.

Flapen Score
51
51 / 100
Top 36% of 8,101 Sports & Outdoors niches · +4 vs the category median of 47
Market size
$903K/yr1.6M searches / yr
90-day growth
+39.1%search demand this quarter
Competition
40%top-5 click share · 7 brands · 35 sellers

Flapen Score

Freezable Lunch Bag Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Freezable Lunch Bag Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freezable Lunch Bag Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Freezable Lunch Bag Kids 1.6M times last year and spent an estimated $903K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $903K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+39.1%
Conversion, latest week
2.1%
Market size, estimated
$903Ka year
Peak month
August3.3× the quietest month
Top search term
carhartt lunchbox306K searches a year

02 · Price

A sale here is worth $27.47.

Listings sell for $27.47 on average, from $8.48 to $145.50. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $27.47 that is $27K to $34K a year per listing.

Average price
$27.47inside the $15 to $100 sweet spot
Price range
$8.48–$145.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$34K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Camp Kitchen. It carries 10,585 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Camp Kitchen
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
10,585per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Freezable Lunch Bag Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

7 rising

Sellers

35

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

0%

  • Brand 163%
  • Brand 234%
  • Brand 31%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 0%)

Demand

Freezable Lunch Bag Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Freezable Lunch Bag Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carhartt lunchbox306K/yr
  • packit freezable lunch bag227K/yr
  • freezable lunch bag157K/yr
  • pack it lunch box freezable146K/yr
  • packit132K/yr
  • carhartt lunch box141K/yr
  • pack it74K/yr
  • carhartt lunch bag93K/yr
  • packit lunch box58K/yr
  • freezer lunch bag36K/yr

Reviews and returns

What reviews say buyers love and hate about Freezable Lunch Bag Kids

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Its not enough size”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Freezable Lunch Bag Kids questions

Answered from the same tracked data.