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Freediving Mask

Maybe

Products sell for $50.12 on average, inside the sweet spot. But buyers convert on only 2.0% of searches, so Freediving Mask is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 8,101 Sports & Outdoors niches · +8 vs the category median of 47
Market size
$203K/yr207K searches / yr
90-day growth
+61.7%search demand this quarter
Competition
32%top-5 click share · 27 brands · 72 sellers

Flapen Score

Freediving Mask against its category

The dotted line is the Sports & Outdoors average. Past it, Freediving Mask is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Freediving Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Freediving Mask 207K times last year and spent an estimated $203K. The top 5 brands take 75% of clicks. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+61.7%
Conversion, latest week
2.0%
Market size, estimated
$203Ka year
Peak month
July7.5× the quietest month
Top search term
cressi mask57K searches a year

02 · Price

A sale here is worth $50.12.

Listings sell for $50.12 on average, from $9.74 to $175.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $50.12 that is $0 to $5K a year per listing.

Average price
$50.12inside the $15 to $100 sweet spot
Price range
$9.74–$175.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #95 within Water Sports. It carries 2,243 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#95in Water Sports
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,243per listing
Listings tracked
64

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Freediving Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

72

Top-5 brand share

75%

Top 20: 96%

Top-5 click share

32%

Top 20: 70%

Open market

22%

  • Brand 151%
  • Brand 29%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Freediving Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 7.5×

Search terms

Top Freediving Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cressi mask57K/yr
  • diving gear56K/yr
  • freediving mask12K/yr
  • dive goggles7K/yr
  • diving goggles adult8K/yr
  • equipo de buceo13K/yr
  • spearfishing mask8K/yr
  • free dive mask6K/yr
  • cressi dive mask7K/yr
  • freedive mask6K/yr

Reviews and returns

What reviews say buyers love and hate about Freediving Mask

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Leak-Proof”
4.8%of orders come back
“It leaks”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Freediving Mask questions

Answered from the same tracked data.