Foxtrot2r

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

41K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

0.7%

Market size, estimated

$55Ka year

Top search term

foxtrot2r29K searches a year

Listings sell for $192.12 on average, from $72.74 to $866.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $192.12 that is $0 to $19K a year per listing.

Average price

$192.12above the $15 to $100 sweet spot

Price range

$72.74–$866.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$19K

Returns

4.1%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #208 within Tactical & Personal Defense. It carries 1,302 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

9.1%

Average rank

#208in Tactical & Personal Defense

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,302per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months